Hawke’s Bay Tourism is a small team of 7 staff members.

You can find us at 4/1 Wright Street, Ahuriri or call us on 06 834 1918.

Our Mission: Get visitors here now, doing more and coming back.
Our Vision: Tourism in Hawke’s Bay is a vibrant and valued contributor to the region’s economy.
Our Values: “Let’s Get On With It!”

Find out who we are, what we do and what we love about Hawke’s Bay.

George Hickton – Chairman, Hawke’s Bay Tourism Board

George HicktonWhile not a member of staff, George has a vital role with Hawke’s Bay Tourism helping to steer the direction of the organisation.

As the former Chief Executive of the New Zealand Tourism Board, George has extensive experience within the tourism sector. During his time at Tourism New Zealand George repositioned the organisation as Tourism New Zealand and launched the 100% Pure New Zealand campaign. During this time tourism growth to New Zealand increased by 60% and Tourism became New Zealand’s largest export industry.

Annie Dundas – General Manager

baybuzz-29Oct13-026“I have been involved in the business of tourism for 20 years, both at Tourism New Zealand and for the last seven years as the General Manager of  Hawke’s Bay Tourism. I have seen a region seriously get its act together in that time – committed tourism operators delivering amazing experiences that deliver serious dollars into our region. We have a magnificent story to tell and we need to tell more people about it.”

Phone: 06 280 5466 / 021 630 408
Email: annied@hawkesbaytourism.co.nz

Ben Hutton – Marketing Manager


After 20 years in Auckland, and with marketing and communications experience for some of New Zealand’s largest tourism organisations including Auckland Zoo, Air New Zealand and World Masters Games 2017, I’ve returned home to Hawke’s Bay and feel privileged to be contributing to the vibrancy and growth of tourism in the region. As the Events Manager, I’ll be leading the delivery of Hawke’s Bay Tourism’s events as well as leveraging our support for many of the region’s other events. I’ll also be advocating for the coordinated approach of the Regional Events Strategy as a way of showcasing Hawke’s Bay to the rest of New Zealand and beyond.

Phone 06 2113099 / 021 508 135
Email: Benh@hawkesbaytourism.co.nz

Megan Best – Content and Communications Co-Ordinator

Megan“Growing up in Hawke’s Bay I’ve always loved seeing the region punch above it’s weight with our fantastic food and wine. After studying Marketing at EIT I was lucky enough to find a role at Sacred Hill Vineyards that let me combine two passions, phenomenal wine and telling the Hawke’s Bay story. Now in my role at Hawke’s Bay Tourism I get to spend my days telling the world about the fantastic things Hawke’s Bay has to offer. Most days will find me writing press releases, working on marketing campaigns and creating compelling copy. Give me a call if you’ve got a great story idea!”

Phone: 06 211 3192 / 021 440 863
Email: Meganb@hawkesbaytourism.co.nz

Becs Collier – Marketing & Events Co-ordinator

Becs Collier“I have stepped into the Marketing and Event Coordinator role and will be here until the end of December 2018. I studied in Wellington for 3 years while undergoing my Bachelor of Communications Degree and as stunning as it is I came home back to the Bay once I had graduated. Although it’s a small place I love everything ‘Hawke’s Bay’ from the beautiful beaches to the delicious eateries and boutique shops, meaning I can be very persuasive when it comes to getting others to Hawke’s Bay.

I believe that if I dream big, work hard, stay focused and surround myself with great people, amazing things happen, and Hawke’s Bay Tourism is just the place for this!”

Phone: 06 280 5462 / 021 621 911
Email: becsc@hawkesbaytourism.co.nz

CHB Tourism Coordinator

This role is currently vacant. It will be filled soon.


Lisa Sampson – Accounts and Office Administrator

LisaStaffPhoto“Having lived in Hawke’s Bay for most of life, I’m definitely in love with everything this beautiful place has to offer. Now with 2 young boys in tow, I couldn’t imagine bringing them up anywhere else.  I’m relatively new to the Tourism Industry but look forward to the fantastic opportunities ahead. After many years in Finance and Accounts, I’m excited to bring my skills to Hawke’s Bay Tourism.”

Phone: 06 280 5461 / 021 621 860
Email: Lisas@hawkesbaytourism.co.nz

Lucy Damen – Media and Content Coordinator