Hawke’s Bay Tourism is a small team of 7 staff members.

You can find us at 4/1 Wright Street, Ahuriri or call us on 06 834 1918.

Our Mission: Get visitors here now, doing more and coming back.
Our Vision: Tourism in Hawke’s Bay is a vibrant and valued contributor to the region’s economy.
Our Values: “Let’s Get On With It!”

Find out who we are, what we do and what we love about Hawke’s Bay.

George Hickton – Chairman, Hawke’s Bay Tourism Board

George HicktonWhile not a member of staff, George has a vital role with Hawke’s Bay Tourism helping to steer the direction of the organisation.

As the former Chief Executive of the New Zealand Tourism Board, George has extensive experience within the tourism sector. During his time at Tourism New Zealand George repositioned the organisation as Tourism New Zealand and launched the 100% Pure New Zealand campaign. During this time tourism growth to New Zealand increased by 60% and Tourism became New Zealand’s largest export industry.

Hamish Saxton – General Manager

Phone: 06 280 5466 / 021 440 726
Email: Hamish

Ben Hutton – Marketing Manager


After 20 years in Auckland, and with marketing and communications experience for some of New Zealand’s largest tourism organisations including Auckland Zoo, Air New Zealand and World Masters Games 2017, I’ve returned home to Hawke’s Bay and feel privileged to be contributing to the vibrancy and growth of tourism in the region. As the Marketing Manager, I’ll be leading the delivery of Hawke’s Bay Tourism’s events as well as leveraging our support for many of the region’s other events. I’ll also be advocating for the coordinated approach of the Regional Events Strategy as a way of showcasing Hawke’s Bay to the rest of New Zealand and beyond.

Phone: 06 2113099 / 021 508 135
Email: Ben

Megan Best – Content and Communications Coordinator

Megan“Growing up in Hawke’s Bay I’ve always loved seeing the region punch above it’s weight with our fantastic food and wine. After studying Marketing at EIT I was lucky enough to find a role at Sacred Hill Vineyards that let me combine two passions, phenomenal wine and telling the Hawke’s Bay story. Now in my role at Hawke’s Bay Tourism I get to spend my days telling the world about the fantastic things Hawke’s Bay has to offer. Most days will find me writing press releases, working on marketing campaigns and creating compelling copy. Give me a call if you’ve got a great story idea!”

Phone: 06 211 3192 / 021 440 863
Email: Megan

 Anna “Molly” Baldwin- CHB Tourism Coordinator

Molly Anna“I have lived in Central Hawke’s Bay most of my life, I love it and am thrilled to be working in a role where I can tell great stories about the places and people, and promote the events and special features of Central Hawke’s Bay.

I have fifteen years’ experience working in events, communications and marketing, this experience ties in perfectly as I work to promote the region, support our operators, attractions and venues and manage events which get people excited about visiting Central Hawke’s Bay.”

Phone: : 021 244 0673
Email: Anna


Lisa Sampson – Accounts and Office Administrator

Lisa profile“Having lived in Hawke’s Bay for most of life, I’m definitely in love with everything this beautiful place has to offer. Now with 2 young boys in tow, I couldn’t imagine bringing them up anywhere else.  I’m relatively new to the Tourism Industry but look forward to the fantastic opportunities ahead. After many years in Finance and Accounts, I’m excited to bring my skills to Hawke’s Bay Tourism.”

Phone: 06 280 5461 / 021 621 860

Email: Lisa

Kerryn Ralston – Hawke’s Bay Tourism Manager

Kerryn Profile Pic“Based in Auckland looking after our relationships with the travel trade and Conferences sector I have been a part of the New Zealand travel and tourism industry for the last 20 years.  I’ve worked in product and marketing roles for some of the country’s largest wholesale and inbound companies, working with a wide range of New Zealand and international tourism products.  I have also run my own sales and marketing representation company, assisting many New Zealand accommodation and activity providers with their travel industry sales and marketing as well as mentoring them to grow their travel trade business.  I have a passion for assisting tourism providers to reach their full potential with the travel trade channel and love the diverse product offering in Hawke’s Bay as well as the natural beauty of this region.”

Phone: 021 745 853
Email:  Kerryn

Helen Jackson – Membership and Database Coordinator

Photo Aug'16“After returning to NZ from an OE 15 years ago we drove around NZ until we found somewhere that “ticked all our boxes” and Hawke’s Bay was just that. With so many activities on offer here we have settled and made Hawke’s Bay home, raising two girls in regional NZ suits us and our values. Hawke’s Bay has so much to offer for our visitors and locals we never find ourselves with nothing to do. With a background in IT and coordination, a passion for travel I’m keen to get stuck in with Hawke’s Bay Tourism and give 100% to support our members , which in turn supports our visitors.”

Phone: 027 222 4320
Email:  Helen