Hawke’s Bay Tourism is a small team of 7 staff members.

You can find us at 4/1 Wright Street, Ahuriri or call us on 06 834 1918.

Our Mission: Get visitors here now, doing more and coming back.
Our Vision: Tourism in Hawke’s Bay is a vibrant and valued contributor to the region’s economy.
Our Values: “Let’s Get On With It!”

Find out who we are, what we do and what we love about Hawke’s Bay.

George Hickton – Chairman, Hawke’s Bay Tourism Board

George HicktonWhile not a member of staff, George has a vital role with Hawke’s Bay Tourism helping to steer the direction of the organisation.

As the former Chief Executive of the New Zealand Tourism Board, George has extensive experience within the tourism sector. During his time at Tourism New Zealand George repositioned the organisation as Tourism New Zealand and launched the 100% Pure New Zealand campaign. During this time tourism growth to New Zealand increased by 60% and Tourism became New Zealand’s largest export industry.

Annie Dundas – General Manager

baybuzz-29Oct13-026“I have been involved in the business of tourism for 20 years, both at Tourism New Zealand and for the last four years as the General Manager of  Hawke’s Bay Tourism. I have seen a region seriously get its act together in that time – committed tourism operators delivering amazing experiences that deliver serious dollars into our region. We have a magnificent story to tell and we need to tell more people about it.”

Phone: 06 280 5466 / 021 630 408
Email: annied@hawkesbaytourism.co.nz

Vicky Roebuck – Communications Manager

Vicky“My primary role as Communications Manager is to create media and PR opportunities for Hawke’s Bay using every communication channel available (that’s why I’m always on my phone using some kind of App!) . When I‘m not talking on the phone chasing PR or trying to convince Oprah to tweet about Hawke’s Bay, you’ll find me writing copy and press releases or content for hawkesbaynz.com. I also work on our marketing campaigns and events and make sure all our stakeholders know what Hawke’s Bay Tourism is doing, and more importantly what they are doing so Hawke’s Bay never misses a trick.”

Phone: 06 280 5465 / 027 495 4656
Email: Vickyr@hawkesbaytourism.co.nz 

Hamish Evans – Trade Marketing Manager

IMG_0081“I have been involved in the hospitality and tourism industry for 15 years, and have been fortunate enough to travel the world working with international hotels and tour operators during that time. After being based in Sydney for the past 12 years I have returned home to my favourite destination, beautiful Hawke’s Bay! I have recently joined Hawke’s Bay Tourism as Trade Marketing Manager and I look after the business end of tourism. Educating travel agents, attracting conference & incentive business and managing our Membership programme. The tourism experiences Hawke’s Bay has to offer are world class and I look forward to sharing these experiences with all those who care to take the time to explore our amazing part of this world.”

Phone: 06 280 5467 / 027 449 4015
Email: Hamishe@hawkesbaytourism.co.nz

Megan Best – Content and Communications Co-Ordinator

Megan“Growing up in Hawke’s Bay I’ve always loved seeing the region punch above it’s weight with our fantastic food and wine. After studying Marketing at EIT I was lucky enough to find a role at Sacred Hill Vineyards that let me combine two passions, phenomenal wine and telling the Hawke’s Bay story. Now in my role at Hawke’s Bay Tourism I get to spend my days telling the world about the fantastic things Hawke’s Bay has to offer. Most days will find me writing press releases, working on marketing campaigns and creating compelling copy. Give me a call if you’ve got a great story idea!”


Phone: 06 211 3192 / 021 440 863
Email: Meganb@hawkesbaytourism.co.nz

Jenna Mabey – Marketing & Events Co-Ordinator

Jenna Mabey“Growing up in the small town of Dannevirke, I always knew I wanted to work in Tourism. I studied Tourism at EIT and managed to get my hands on a coveted work experience spot at Hawke’s Bay Tourism, and never really left.  My role is in media and events. You’ll see me out and about helping host Media Famils and helping to organize The Big Easy and F.A.W.C!”

Phone: 06 280 5462 / 021 621 911
Email: Jennam@hawkesbaytourism.co.nz

Lisa Sampson – Accounts and Office Administrator 9am – 2pm daily

LisaStaffPhoto“Having lived in Hawke’s Bay for most of life, I’m definitely in love with everything this beautiful place has to offer. Now with 2 young boys in tow, I couldn’t imagine bringing them up anywhere else.  I’m relatively new to the Tourism Industry but look forward to the fantastic opportunities ahead. After many years in Finance and Accounts, I’m excited to bring my skills to Hawke’s Bay Tourism.”

Phone: 06 280 5461 / 021 621 860
Email: Lisas@hawkesbaytourism.co.nz