Delivering a Regional Events Strategy for Hawke’s Bay

With our consistent climate, great facilities, spectacular scenery, and wide-ranging appeal as a vacation destination, Hawke’s Bay is building a reputation as a great place for events. Our Regional Events Strategy aims to grow the value of the events industry by:

  • Partnering with existing local events to better realise their tourism potential
  • Attract existing visitor events to Hawke’s Bay
  • Work with stakeholders to create new visitor events where calendar and category opportunities are identified.

What does the Hawke’s Bay RES aim to achieve?

  • Deliver economic growth by increasing visitor nights
  • Create a balanced year-round events programme which maximises regional facilities utilisation across the year.

Who delivers the strategy?

The Regional Events Advisory Group is made up of events and marketing staff from Hawke’s Bay Tourism, Hastings District Council and Napier City Council. Additionally, Hawke’s Bay Regional Council, Wairoa District Council, Central Hawke’s Bay District Council and Sport Hawke’s Bay are all involved in delivering the wider strategy alongside the venues and facilities who service events in Hawke’s Bay.

Events calendar

A key component of the Regional Events Strategy is encouraging event managers to give consideration to the existing events calendar. We maintain a detailed events calendar so you can find clear air to give your event the best chance of success. Please contact us with any queries about the calendar, including for guidance about the best time of the year to stage your Hawke’s Bay event.

Event case study: Air New Zealand Hawke’s Bay International Marathon

Identifying an opportunity to bring their highly successful destination marathon format to Hawke’s Bay, Ironman approached the Hawke’s Bay Regional Events Advisory Group with a business case to establish the Air New Zealand Hawke’s Bay International Marathon. With Ironman agreeing to stage the event in late Autumn to boost shoulder season visitation, the Regional Events Advisory Group came to the table with marketing, logistical and financial support to support the event’s establishment. The starter’s gun fired on a clear morning in May 2016 for the first ever Air New Zealand Hawke’s Bay International Marathon, and the event has quickly established itself on the national running calendar, with close to 75% of all participants being visitors to Hawke’s Bay.