Job Description – Hawke’s Bay Tourism Trade Marketing & Sales Manager

Job Title: Trade Marketing & Sales Manager
Reporting Manager: CEO
Location: Ahuriri, Hawke’s Bay
Travel Required: Yes
Position Type: Full time

Regular contact with:

  • Territorial local Authorities – Napier City Council, Hastings District Council, Wairoa District Council and Central Hawke’s Bay District Council
  • Hawke’s Bay Regional Council
  • National agencies involved in encouraging visitors to New Zealand and Hawke’s Bay i.e. Tourism New Zealand and the Ministry of Economic Development
  • Regional agencies who share the same agenda, i.e. other Regional Tourism Organisations
  • Local tourism businesses and operators
  • Travel trade (e.g. Inbound Tour Operators in NZ, wholesalers and retailers offshore)
  • Agencies specialising in design, print, and digital
  • Sector organisations (i.e. TECNZ, RTNZ, TIA, New Zealand Cruise Assoc etc)
  • The staff of Hawke’s Bay Tourism

Background

Hawke’s Bay Tourism is the official Regional Tourism Organisation for Hawke’s Bay.  Hawke’s Bay Tourism is funded by the Hawke’s Bay Regional Council and by private contributions and membership fees. Membership to Hawke’s Bay Tourism is via the Hawke’s Bay Tourism Industry Association. The Hawke’s Bay Tourism Industry Association is the sole shareholder of Hawke’s Bay Tourism.

Hawke’s Bay is an iconic New Zealand holiday destination for both kiwis to visit and international visitors to enjoy.

Hawke’s Bay Tourism’s role is to “Get visitors here now, doing more and coming back”.

We do this by developing and implementing strategies to market Hawke’s Bay as a visitor destination both domestically and internationally. Our purpose is to grow the value of tourism for the benefit of the Hawke’s Bay region.

This is achieved by developing and implementing marketing, media, and travel trade strategies by working with our local tourism industry in Hawke’s Bay and the wider national and international network of stakeholders, travel sellers and media.

The Trade Marketing and Sales Manager position for Hawke’s Bay Tourism is a pivotal role that focusing on our trade activity within the travel distribution channel.


Key Responsibilities & KPIs

Key Responsibilities – Membership

  • Work to retain current, and attract prospective, members through benefits of partnering with Hawke’s Bay Tourism in travel trade-related initiatives.
  • Liaising with Hawke’s Bay Tourism partners and stakeholders as first port of call for travel trade related queries and requests
  • Help organize and administer industry meetings, industry famils and events such as the Tourism Awards/Conference for members of the organisation.
  • Assist partners with developing promotional deals

Performance Indicators – Membership

  • Growth in membership numbers of Hawke’s Bay Tourism.
  • Good rapport with industry partners
  • Successful delivery of industry operator events such as the Tourism Awards/Conference
  • Developing a template and annual plan for showcasing operator deals

Key Responsibilities – Trade Marketing

  • Develop sales initiatives and visits to key travel trade businesses in NZ (inbound tour operators etc)
  • Coordinate travel industry familiarisations
  • Coordinate Hawke’s Bay Tourism’s presence at TRENZ and Explore
  • Maintain industry database for international ready product
  • Coordinate Explore Central North Island Activity (ECNI) for Hawke’s Bay
  • Coordinate the trade component of Classic New Zealand Wine Trail (CNZWT) Activity
  • Create product updates for the travel industry
  • Create training presentations and workshops suitable for the travel industry, and for our members.
  • Coordinate cruise activity and support/liaison with tourism operators
  • Coordinate activities, communication, retention, and attraction for membership of the International Marketing Group (IMG)
  • Coordinate promotion and sales activities for the Weddings marketing group
  • Manage the marketing and sale activities of the Hawke’s Bay Convention Bureau
  • Represent Hawke’s Bay Tourism at trade, and marketing, events (i.e. Wine Growers, Wedding Expo etc)

Performance Indicators – Trade Marketing

  • Identify key travel trade contacts and conduct a series of annual sales and training visits
  • Coordinate successfully (measured by agent satisfaction) no less than 10 travel industry famils per annum.
  • Coordinate HBT and industry presence at TRENZ and Explore (measured by happy operators and strong professional presence).
  • Work collaboratively with other regional partners within ECNI and CNZWT
  • Grow the NZCT membership numbers
  • Delivery of good training tools and product updates
  • Delivery of relevant information for the cruise sector
  • Grow membership and increase activities and satisfaction of the IMG
  • Conduct sales and marketing initiatives to Professional Conference Organisers and Business Event promoters

Key Responsibilities – Administration Support

  • Answer general enquires (main phone line and email) and fulfill all requests.
  • Maintain all trade and industry databases

Performance Indicators – Administrative Support

  • A friendly knowledgeable manner at all times
  • Databases kept up to date

Key Responsibilities – Digital

Performance Indicators – Digital

  • Accurate delivery of online content

Key Responsibilities – Brand

  • Use HBT Brand guidelines in all activity to ensure all content and design is in keeping within HBT guidelines.

Key Performance Indicators – Brand

  • Following of brand guidelines

Key Responsibilities – General

  • Develop effective working relationships with key stakeholders.
  • Comply at all times with financial regulations and meet relevant statutory and corporate financial reporting arrangements and control requirements.
  • Operate at all times in line with established policies, practices and priorities.

Performance Indicators – General

  • Ensure all key stakeholders are identified for each project
  • Work collaboratively with stakeholders to gain their input and buy-in, helping to ensure successful implementation of the project
  • Ensure the requirements of financial regulations and reporting requirements are clarified at the outset of each project.
  • Report on financial aspects to meet the requirements
  • Policies, practices and priorities are available and understood

Competencies

Proven Sound Judgement

  • Balanced decision making, considers relevant information to draw a reasonable and appropriate conclusion. Has perseverance under pressure, appreciates the consequences of decisions.
  • Ability to juggle conflicting priorities and manage a busy workload; will need to manage a number of requirements at one time, and may be interrupted frequently to meet the needs and requests of staff, clients and contractors, and so excellent organisational, time and stress

Excellent Communication & Interpersonal Skills

  • Creates clear, concise and informative documents. Conveys information clearly to stakeholders. Effective verbal, presentation and listening communications skills, and the ability to consult meaningfully and effectively with people from various backgrounds.

Results Orientated

  • Commercially and financially savvy, focused on outcomes to achieve the right results. Makes things happen, energetic, enthusiastic, and positive about achievement

Team Player & Leader

  • Understands the importance of teamwork, optimizes the strengths of a team, works to develop weaknesses, can be relied on, identifies when support is needed and offers help, is resilient to criticism, uses discretion and is a self starter.
  • Ability to maintain strict confidentiality in performing the duties.

Culturally Aware

  • Understands the importance of Maori tikanga – especially for tourism; respectful of cultural practice, champions and promotes inclusion

Person Specifications

  • An enthusiastic, likeable individual that represents the values and essence of Hawke’s Bay. Ideally they will have established relationships with travel trade, but if not have the ability to quickly generate strong, respectful, and genuine business relationships with key stakeholders and trade.
  • The ability to listen, to match travel trade needs and/or gaps with Hawke’s Bay offerings.
  • A tertiary qualification and/or appropriate experience in a relevant discipline, e.g. Diploma or Degree in Marketing, Tourism or Travel Management other similar discipline
  • Ability to apply knowledge of the following areas in the context of the role:
    • Understanding of the visitor environment, and ability to demonstrate how this understanding has been used to develop services, products or activities
    • Understanding of the regional economic, cultural and political environment
  • Computer skills are essential, management of CRM systems and Microsoft programmes are mandatory. Also the ability to operate spreadsheets and word processing at a highly proficient level