Hawke’s Bay Tourism is a small team of 8 staff members.

You can find us at 4/1 Wright Street, Ahuriri or call us on 06 834 1918.

Our Mission: Get visitors here now, doing more and coming back.
Our Vision: Tourism in Hawke’s Bay is a vibrant and valued contributor to the region’s economy.
Our Values: “Let’s Get On With It!”

Find out who we are, what we do and what we love about Hawke’s Bay.

George Hickton – Chairman, Hawke’s Bay Tourism Board

George HicktonWhile not a member of staff, George has a vital role with Hawke’s Bay Tourism helping to steer the direction of the organisation.

As the former Chief Executive of the New Zealand Tourism Board, George has extensive experience within the tourism sector. During his time at Tourism New Zealand George repositioned the organisation as Tourism New Zealand and launched the 100% Pure New Zealand campaign. During this time tourism growth to New Zealand increased by 60% and Tourism became New Zealand’s largest export industry.


Hamish Saxton – General Manager

Phone: 06 280 5466 / 021 440 726
Email: Hamish


Ben Hutton – Marketing Manager

Phone: 06 2113099 / 021 508 135
Email: Ben


Megan Best – Consumer Marketing

Phone: 06 211 3192 / 021 440 863
Email: Megan


 Heather Matthews – Trade Sales & Marketing Manager

Phone: : 022 306 2237
Email: Heather


Jessica Wiggins – Media & Public Relations Manager

Phone: 021 254 0923
Email:  Jessica


Hilary Nyberg – Events & Membership Coordinator

Phone: 027 449 4015
Email:  Hilary


Lisa Sampson – Accounts and Office Administrator

Phone: 06 280 5461 / 021 621 860
Email: Lisa


Felicity Carr – Central Hawke’s Bay Coordinator

Phone: 027 222 4320
Email:  Felicity