Welcome to the Hawke’s Bay Tourism Industry website.
Tourism generates over $583m per annum for Hawke’s Bays economy +8.2% year end December 2016. Visitor arrivals into Hawke’s Bay are up 4% year end September 2016.
75-80% of our visitors come from around New Zealand and international visitors predominantly come from Australia, the USA, the United Kingdom and Germany, with China emerging as a new tourism market for Hawke’s Bay.
Being a member of Hawke’s Bay Tourism entitles businesses to a range of benefits that will help to grow your business as well as helping the overall promotion of the region. It is important that as a sector we all work together to grow the region’s share of the tourism pie.
Hawke’s Bay Tourism also represents the wider tourism community to ensure the region is well represented at a national and international level.