Welcome to the Hawke’s Bay Tourism Industry website.
Hawke’s Bay Tourism is the official Regional Tourism Organisation (RTO) for Hawke’s Bay. We are a Membership based, not for profit organisation that aims to promote and co-ordinate opportunities for economic growth and prosperity for the visitor industry in Hawke’s Bay.
Hawke’s Bay Tourism is responsible for the tourism marketing and promotion of Hawke’s Bay. Our success is measured by increasing visitor spend and visitor nights spent in Hawke’s Bay.
Hawke’s Bay Tourism also just collected the Ministry of Business, Innovation and Employment Industry Alignment Award, an award recognising an organisation that has aligned/partnered to successfully maximise their tourism industry impact and results, achieve Tourism 2025 goals of addressing seasonality, encouraging regional dispersal or improving visitor satisfaction. This category recognises creativity and innovation in organisations working together to achieve demonstrable results.
Tourism generates over $640m per annum for Hawke’s Bays economy +5% year end July 2018. Commercial visitor arrivals into Hawke’s Bay are up flat for the year ended June 2018.
70% of our visitors come from around New Zealand and international visitors predominantly come from Australia, the USA, the United Kingdom and Germany, with China emerging as a new tourism market for Hawke’s Bay.
We have two types of membership – a Tourism Operator Membership and a Website Listing Membership. The first step to membership is getting listed on www.hawkesbaynz.com our new fabulous website. So – click here to sign up today.
Being a member of Hawke’s Bay Tourism gets you connected with fellow tourism operators in Hawke’s Bay, entitles businesses to a range of benefits that will help grow your business and helps to continually grow the overall promotional budget of the region. It is important that as a sector we all work together to grow the region’s share of the tourism pie.
Hawke’s Bay Tourism also represents the wider tourism community to ensure the region is well represented at a national and international level.
Thinking about visiting Hawke’s Bay?