New funds to assist in recovery of cyclone-hit visitor economy

Hawke’s Bay Tourism is extremely grateful for new funding from the Ministry of Business Innovation and Employment’s Vote Business, Science and Innovation: Cyclone fund to assist in the recovery of the visitor economy following Cyclone Gabrielle in February.

The $1.2 million recovery package, announced today, is designated “to restore the local tourism industries in the three regions following the disruption caused by Cyclone Gabrielle” and includes funds MBIE has earmarked to support Art Deco Trust events. The fund is also provided on the condition that existing funding from other sources will not be reduced below current levels as a result.

A significant portion of the new funds would be invested into marketing campaigns to attract visitors to Hawke’s Bay, with growth targeted from proven markets to the region, such as Wellington and Auckland, said Hawke’s Bay Tourism Chief Executive Hamish Saxton.

What’s more, the funds will assist in repairing and countering persistent and incorrect perceptions around Hawke’s Bay’s readiness for visitors, he said.

“We continue to come up against a perception that visitors should not visit Hawke’s Bay, despite the visitor economy being open and ready for travellers for months now. After three years of Covid impacted travel, this increased boost to funding will be invaluable in attracting people from outside of the region to visit Hawke’s Bay, spend time and money, and help keep our tourism businesses and regional economy ticking over.”

Cyclone Gabrielle has had a lasting impact on Hawke’s Bay’s visitor economy with the region’s market share of domestic visitors reduced by 11 percent as a result of the February cyclone, according to TECT (Tourism Electronic Card Transactions) figures.

The data, released by the Ministry of Business, Employment and Innovation, showed a decrease in domestic visitor spend. For the 12 months to June 2023, Hawke’s Bay’s share of New Zealand’s domestic spend, was 3.2 percent, down from 3.62 percent in the 12 months to June 2022.

As the third largest contributor to regional GDP (after processing/manufacturing and agriculture) and employer of one in 10 Hawke’s Bay locals, there is a critical need to reinvigorate the Visitor Economy, says Hawke’s Bay Tourism Chief Executive Hamish Saxton.

“While this seems like we are talking about relatively small figures, domestic visitors contributed $374 million to Hawke’s Bay in the 12 months to June 2023, and the missing share equates to another $49 million that would’ve been injected into local businesses and operators,” says Saxton.

Devour Dish of the Bay at Winter F.A.W.C!

This Winter F.A.W.C!, foodies have more opportunity than ever to devour delicious Hawke’s Bay produce with a brand new activation taking place across the region.

Dish of the Bay is a signature dish initiative designed to champion Hawke’s Bay produce and showcase why our region is New Zealand’s Food and Wine Country.

From the growers and artisans who cultivate exceptional produce to the talented chefs who use it to create masterful culinary experiences, Dish of the Bay reflects the diversity of Hawke’s Bay on a plate.

Foodies can sample from almost 20 Dish of the Bay meals, and then vote for their favourite at www.fawc.co.nz.

From Hawke’s Bay Lamb Rack at Giant Brewery, and Pork and Paua Sausage at Malo, to Smoked Mackerel Croquettes at Poivre et Sel, and Hed Tod at Sai Eatery, these dishes are designed to highlight the fantastic growing and producing region that we live in.

Dish of the Bay runs throughout the month of June, and can be enjoyed at the following businesses:

• Adoro Café, Napier
• Bistronomy, Napier
• Cellar 495, Hastings
• Faith Hope Love, Napier
• Giant Brewing, Havelock North
• Holly Bacon, Hastings
• Hygge at Clifton Bay, Te Awanga
• Malo, Havelock North
• Mister D, Napier
• Mylk, Hastings and Napier
• Pipi Café, Havelock North
• Poivre et Sel, Napier
• Sai Eatery, Napier and Havelock North
• Scenic Hotel Te Pania, Napier
• Shed 2 on the Quay, Ahuriri
• The Figgery Café, Havelock North

Meanwhile, select tickets are still available to F.A.W.C! events running across the four weekends in June (June 2-4, June 9-11, June 16-18 and June 23-25). The perfect antidote to the cooler months, Winter F.A.W.C! events range from free walk-ups to premium and all inclusive, with ticket prices from $17 to $320.

The full Winter F.A.W.C! programme and Dish of the Bay meals can be found at www.fawc.co.nz.

F.A.W.C! is organised by Hawke’s Bay Tourism and sponsored by Air New Zealand, Hawke’s Bay BMW, Hastings District Council and Napier City Council.

Hawke's Bay crowned 12th Great Wine Capital of the World

• Hawke’s Bay, New Zealand’s oldest wine growing region, joins global heavyweights such as Bordeaux (France), Bilbao (Spain) and Napa Valley (USA), as the newest Great Wine Capital of the world
• Hawke’s Bay’s selection is a welcome boost for the wine industry as it recovers from the impact of Cyclone Gabrielle. It has already allowed Hawke’s Bay to leverage international expertise, resources, and support from the best of the global wine industry.
• The accolade reflects the quality of the wine destination and the experience on offer to visitors, whether that be Art Deco heritage, long vineyard lunches or cellar door bike tours.

The honour is expected to be a significant advantage to the region’s $620 million tourism sector.

Hawke’s Bay was today named a Great Wine Capital of the world, setting it alongside eleven other prestigious wine regions such as Bordeaux (France), Napa Valley (USA), Bilbao (Spain) and Adelaide (Australia).

Admission to the Great Wine Capitals programme, as the 12th Capital worldwide, comes after a stringent selection process that looks at a region’s winegrowing industry, its history, its wine tourism, educational opportunities, business, and travel, as well as the cities and region itself.

In announcing the news, Hawke’s Bay Tourism CEO, Hamish Saxton said the significance of being named a Great Wine Capital of the world is a remarkable milestone for the region.

“Hawke’s Bay’s inclusion as one of just 12 Great Wine Capitals of the world is of regional and national significance. It is recognition that Hawke’s Bay wines are among the world’s best, and that our nation’s wine growing industry, while still young, offers quality to rival the world’s oldest. 

“We have long known that Hawke’s Bay, as New Zealand’s Food and Wine Country, stood out for its winemaking. This new achievement gives Hawke’s Bay a unique positioning in New Zealand and the world. The climate, unique soils and the innovation of so many talented individuals, have come together to deliver an accolade the region wholeheartedly deserves. It is a true legacy for the region and will continue to deliver benefits to industry, education, business and tourism for the years to come.

“Becoming a Great Wine Capital will also give a significant boost to the region’s post-cyclone recovery, particularly with the wine industry already generating an estimated $300 million direct revenue to the Hawke’s Bay economy and contributing $156m to GDP. The accolade will further increase Hawke’s Bay’s global recognition and will give it access to additional expertise, resources, and support from the best of the global wine and tourism industries.” 

Tourism New Zealand Chief Executive, René de Monchy said: “Being named as a Great Wine Capital of the World is a fantastic platform to showcase the Hawke’s Bay regions amazing wine offering and its range of experiences and attractions to domestic and international visitors. Travelers are looking for world class offerings and this global accolade provides that assurance and puts Hawke’s Bay alongside the world’s best wine experiences.”

Hamish Saxton, Chief Executive of Hawke’s Bay Tourism said: “Cyclone Gabrielle may have dealt us a blow, but this recognition shows that Hawke’s Bay is still the top-quality wine destination it always was. The Great Wine Capitals Global Network is already providing fantastic support and information to those wineries impacted by the cyclone. Most of our wineries and cellar doors are now back open and keen to welcome manuhiri. So, whether you’re a wine buff or just like a nice glass with your meal, Hawke’s Bay is the spot for you.”

Jo Collins, President of the Adelaide, South Australia Great Wine Capitals Steering Committee said: “To be a member of the Great Wine Capitals Global Network requires a Capital to possess something truly ‘great’. Above average. Excellent in a global context. We are thrilled to welcome Hawke's Bay and the twin cities of Napier and Hastings to our esteemed network. The quality of the wines from this region, their international recognition and unwavering commitment to excellence in grape and wine production, sustainable tourism and education was evident and saw them unanimously voted in by our existing 11 network members.

“A key strength of the network is that members do not see themselves as competitors, but rather working together with a spirit of cooperation to support and learn from each other through common challenges and opportunities. And importantly continuing to lift the bar in terms of the global wine and tourism offering. 

“The arrival of this beautiful region of New Zealand will further enhance the quality and excellence of our network, and open new areas of co-operation. As the representative of Adelaide, South Australia to the network, I eagerly anticipate the opportunity to work together with Hawke’s Bay to seize opportunities and address challenges within our respective wine sectors. I have personally witnessed the incredible outcomes that arise from the exchange of knowledge, ideas, and experiences, and I am excited about the potential for mutual growth and success. Becoming a Great Wine Capital is also welcome recognition for the people who work in the industry.”

Hawke’s Bay Wine Chair Sally Duncan said: “The passion and persistence of our wine community and this special place at the bottom of the world has propelled Hawke's Bay to sit alongside the best in the world.”

Blessed with some of the best wine-growing soils and climates in the country, Hawke’s Bay produces top quality wines that can stand tall with the greatest wine regions in the world, producing more than 40,000 tonnes of grapes[1] and with more than 200 vineyards, 125 wine producers and more than 30 cellar doors.

The region also offers a wonderful tourism experience for those with a passion for the grape. Whether it’s the allure of long vineyard lunches, bike tours between cellar doors or a chance to stock up your wine collection, Hawke’s Bay has become a go to destination for domestic and international visitors alike.

Tenth Winter F.A.W.C! set to be hotter than ever

Winter F.A.W.C! Food and Wine Classic is back for its tenth year and set to be hotter than ever with more than 50 events running across Hawke’s Bay throughout June.

Celebrating everything luscious about the cooler months, this year’s Winter F.A.W.C! delivers cosy venues, full-bodied red wines, hearty cuisine, luxury gatherings, and incredible experiences.

Tickets for this year’s festival will be in even hotter demand than usual, with Summer F.A.W.C! rescheduled to March 15-24, 2024, to avoid clashing with other key events happening during the traditional F.A.W.C! November window that are occupying much of the region’s accommodation and infrastructure.

Winter F.A.W.C! is a showcase of unique food and wine experiences set in stunning locations. It’s a chance to get up close and personal with chefs and food producers, wine makers and the talented people that make Hawke’s Bay a premier food and wine destination.

Newcomers to 2023 Winter F.A.W.C! include Hastings’ venues Craft and Social, which is teaming up with Alpha Domus for a decadent Sunday affair, and Cellar 495, which is bringing acclaimed Auckland chef Ben Bayley to Hawke’s Bay for one night only.

Seasonal produce will be in the spotlight throughout the festival including Crab Farm’s Winter Comforts, The Urban Winery’s Crispy Crackling Christmas, Black Barn Bistro’s From the Fire, and truffle events at both The Manse and Wallingford.

In its second year, the Foodie Film Festival at Napier’s MTG will feature five incredible films including the classic Willy Wonka and the Chocolate Factory back on the big screen, as well as The Trip to Italy, and From the Vine.

Hawke’s Bay Tourism Chief Executive Hamish Saxton says the team is delighted to create the tenth Winter F.A.W.C! after a tough period for the region’s hospitality, tourism, food and beverage and event specialists.

“We can’t wait to welcome foodies from all over New Zealand to Hawke’s Bay to experience our incredible chefs, restaurateurs, venues, producers, artisans and event specialists. 

“As our official winter food and wine festival, Winter F.A.W.C! delivers a range of stand out events from workshops and film festivals to relaxed walk up events and indulgent intimate experiences. Throughout all of this variety, a common thread will be Hawke’s Bay’s excellent food and wine, and a passion for showcasing our incredible region to manuhiri.”

Once again running across the four weekends in June (June 2-4, June 9-11, June 16-18 and June 23-25), Winter F.A.W.C! is the perfect antidote to the cooler months. Events range from free walk-ups to premium and all inclusive, with ticket prices from $17 to $320.

The programme can be found at www.fawc.co.nz from April 27, 2023.

F.A.W.C! database members have special pre-sale access to buy tickets on Tuesday, May 2nd with tickets for the general public available from Wednesday May 3rd at 9am via the F.A.W.C! website www.fawc.co.nz.

Sign up for F.A.W.C! presale at www.fawc.co.nz.

F.A.W.C! is organised by Hawke’s Bay Tourism and sponsored by Air New Zealand, Hawke’s Bay BMW, Hastings District Council and Napier City Council.

Hawke's Bay extends warm welcome to autumn visitors

Visitors heading to Hawke’s Bay this Easter and school holidays will be met with a very warm welcome from the visitor economy, locals and Sir Rod Stewart himself.

The region, which was impacted by February’s Cyclone Gabrielle, is ready and waiting for visitors to assist in the rebuild of the region’s economy; and with events such Rod Stewart at the Mission Estate Concert and Lorde at Black Barn Amphitheatre, Hawke’s Bay is well and truly putting on a show this autumn.

Visitors to Hawke’s Bay can experience everything Food and Wine Country is renowned for with more than 85 percent of the region’s tourism and hospitality operators running business as usual.

Whether sampling the region’s award-winning wine or dining at the celebrated bistros, strolling through the famed Hawke’s Bay Farmers’ Market or cycling on the region’s undulating limestone bike trails, admiring the stunning Art Deco architecture or simply enjoying the hazy autumn sun, the reasons to travel to Hawke’s Bay remain the same.

The visitor economy is the third largest contributor to Hawke’s Bay’s GDP (after processing/manufacturing and agriculture) and is estimated to represent 9-10% of the total employment in the region. It will, therefore, play an important role in the recovery, says Hawke’s Bay Tourism Chief Executive Hamish Saxton.

“As many will have seen in the news, a number of smaller communities within our beautiful region are still feeling the impact of Cyclone Gabrielle, however the visitor experience, particularly within our urban centres, remains largely untouched,” says Saxton.

“With State Highway 5 between Taupo and Hawke’s Bay now open, we’re excited to welcome autumn visitors.”

Hawke’s Bay Tourism launched a new campaign today with endorsement from all four of the region’s mayors – Wairoa Mayor Craig Little, Napier Mayor Kirsten Wise, Hastings Mayor Sandra Hazlehurst and Central Hawke’s Bay Mayor Alex Walker.

Designed to reaffirm the readiness and excitement of everyone in Hawke’s Bay, ‘Live from Hawke’s Bay’ will show current and authentic, post-cyclone footage of visitor experiences in Food and Wine Country.

From tourism operators and hospitality providers to locals and mayors from all across the region, the campaign extends manaakitanga to all who wish to visit Food and Wine Country this autumn.

Cruise re-start confirmed as Hawke’s Bay looks to support its cyclone recovery efforts

The impact of Cyclone Gabrielle has been devastating for the Hawke’s Bay region and these are challenging times for our community. The road to recovery is going to be long and hard, but following the incredible efforts of the region’s emergency response over the last fortnight parts of Hawke’s Bay are now in a position to start shifting into the recovery stage of the disaster.

Mayor Kirsten Wise said a priority for Napier’s own recovery is to actively support the local economy and in turn help families and communities get back on their feet.

“Tourism and specifically cruise tourism has a vitally important role to play in our region’s recovery. Today, I’m pleased to confirm cruise will re-start to Napier from Monday 6 March, after Cyclone Gabrielle saw the immediate pause of cruise ships calling at Napier Port,” said Wise.

Alongside Napier Port and Hawke’s Bay Tourism, Napier City Council has been working hard with tourist operators and key stakeholders to enable a safe and staged approach to the resumption of cruise.

“The immediate economic boost that tourism can bring to Napier, and our CBD businesses in particular, is immensely valuable as other significant contributors to our economy, including our primary sector, recover from the damage caused by Cyclone Gabrielle,” added Wise.

“In the context of the ongoing impacts of Gabrielle to our wider community, this decision has been very carefully weighed and considered. I know our region is still suffering and our key infrastructure remains impacted. However, in consultation with local cruise operators and stakeholders, I am confident that upcoming cruise visits can be well-managed and coordinated with minimal impact on the region’s infrastructure, including not adding further pressure to our current roading congestion issues.”

“The duration of cruise passenger visits to Napier are ordinarily brief, outside school and commuting times and require no overnight stays. Our Council team are well-practiced in coordinating each vessel visit safely and available to begin doing so again from next week,” continued Wise.

Napier Port CEO Todd Dawson supported the decision to resume cruises and help kick start the region’s economic recovery, and noted a number of restrictions that will be imposed on cruise visits.

“Fortunately, Napier Port only suffered minor damage due to the Cyclone and we were able to get back to full operations within a week. Our team are ready and waiting to safely welcome our first cruise ship back to port,” said Dawson.

“We have been working closely with cruise line operators in developing the staged return to cruise visits, and can confirm that the cruise vessels will not be taking any power or water from the region. Nor will they be offloading waste of any kind, including waste water, as this is not a service Napier Port provides.”

“In our broader discussions with these operators and regional leaders, we are also preparing with local mana whenua a special Karakia, and will share an explanation to visitors about what our region and people are currently going through, as well as provide the opportunity for the cruise lines and their passengers to donate or contribute a koha to the regional recovery,” noted Dawson.

Hawke’s Bay Tourism CEO Hamish Saxton said the visitor economy was keen to support the recovery.

The tourism sector is the third-largest industry contributor to regional GDP (after processing / manufacturing and agriculture) and is estimated to represent 9-10% of total employment, so it will be important in the recovery following Cyclone Gabrielle.

“While some areas of Hawke’s Bay are not accessible, much of the cruise visitor experience is centred in the Napier central business district. Many tourism businesses remain operational and the cruise industry can play a role in the recovery, bringing money into the economy, and supporting jobs, businesses and vibrancy,” continued Saxton.

Napier City Business Inc General Manager Pip Thompson echoed these sentiments on behalf of Napier CBD’s retailers saying, “Most of our retailers, cafés and hospitality venues are now open for business and we are seeing CBD visitor numbers slowly come back up. Inviting cruise visitors back in the city again will certainly be a welcome relief for business owners and their employees.”

Ends

For media enquires:

Julia Atkinson, Marketing and Communications Manager, Napier City Council

M: 027 495 2043

E: julia.atkinson@napier.govt.nz

Or

Chris Lonergan, Communications Manager, Napier Port

M: 027 255 0486

E: chrisl@napierport.co.nz

Or

Jessica Wiggins

Media and Public Relations Manager, Hawke’s Bay Tourism

T: 021 254 0923

E: jessicaw@hawkesbaytourism.co.nz

Further information:

• The 293-metre-long MSC Magnifica is scheduled to arrive at Napier Port on Friday 10 March, carrying up to 3013 passengers and 1038 crew.
• The Statistics New Zealand report on cruise expenditure can be found here.

Hawke’s Bay Presents Food and Wine Country – A Culinary Journey

Hawke’s Bay Tourism and acclaimed chef James Beck are showcasing the beating heart of Hawke’s Bay Food and Wine Country in a new online series launching today.

In this behind-the-scenes series, James discovers the people and produce that make Hawke’s Bay a premium destination for food and wine lovers.

Viewers can follow along as James’ curates a delicious feast featuring the fresh, seasonal ingredients from different neighbourhoods across the region.

The culinary itineraries also spotlight Hawke’s Bay’s leading producers and artisans, as well as stunning locations and operators, from Wairoa in the north to Central Hawke’s Bay in the south, and everywhere in between. 

“Having everything on your doorstep in Hawke’s Bay is wonderful,” says James.

“Whether cooking at home or for an event, I look for freshness and great flavour in any ingredient. Hawke’s Bay’s amazing microclimates, along with passionate producers, ripens fruit and veggies perfectly, while also growing unique beef, chicken and lamb.”

After eight years working at leading restaurants across Europe, including Savoy Hotel and Heston Blumenthal’s Fat Duck, and many more years leading his own kitchens in Hawke’s Bay, James has an acute appreciation of Food and Wine Country’s bounty.

“I always encourage visitors to get out and about; try the Hawke’s Bay Farmers’ Market or visit some of the passionate chefs, restaurateurs, growers, producers, farmers and winemakers across the region,” he says.

The campaign is designed to highlight the bounty of the people and places that make Hawke’s Bay truly special and truly delicious, says Hawke’s Bay Tourism Chief Executive Hamish Saxton.

“Sharing the stories of our people and their connection with our land and place is really important. We want visitors to Hawke’s Bay to not only see, experience and appreciate what a wonderful region we have, but to also take care of it while they’re here. Appreciating it as our producers and chefs do, is a way to do that.”

The campaign includes more than 15 individual videos, as well as 20 recipes from James Beck. The series has been captured by Hawke’s Bay based videographer and editor Tom Allan and photographed by Ashley Scott and Suden Lakshmanan.

Discover the full series, including recipes at www.foodandwinecountry.com

New Festival Launches In Hawke’s Bay – Tickets on sale now

Tickets are on sale for New Zealand’s newest food and wine festival – Harvest Hawke’s Bay. The inaugural event will take place on April 1, 2023, in a spectacular riverside location, nestled beneath Te Mata Peak in the Tukituki Valley.

Featuring 16 wineries from across the region as well as nine eateries, Harvest Hawke’s Bay will be an epic celebration of Food and Wine Country at a truly bountiful time of year, when growers, producers and winemakers are sowing the rewards from their hard work over summer.

With tickets strictly limited to 2,500, this is an intimate event for foodies and wine lovers, who are looking for a special way to celebrate the final day of Daylight Savings.

The gorgeous rural outlook will set the scene for the festival as it celebrates this critical time of year, says event organiser Liz Pollock.

“The bounty of Hawke’s Bay in autumn is incredible – our winemakers are busy with vintage, fruit is coming off the trees and our local restaurants have menus filled to the brim with delicious, fresh produce. However, there’s no singular place to go where all of this is on offer. That’s what we want Harvest Hawke’s Bay to do – bring together the region’s finest wine and food for a day and celebrate all that is delicious in Food and Wine Country,” says Pollock.

Live music, from three outstanding Hawke’s Bay bands, will run throughout the afternoon, and regional shuttle services will connect Havelock North, Hastings and Napier to the event.

Alternatively festival goers can take advantage of the free self-contained motorhome or car parking adjacent to the festival site. Or for those wanting to incorporate some exercise into the day the site is conveniently located just off one of the many local cycleways!

The line-up of wineries for Harvest Hawke’s Bay 2023 includes Black Barn Wines, Maison Noire, Paritua Wines, Crab Farm Winery, Tony Bish Wines, Petane Wines, Oak Estate, Trinity Hill, Sileni, Askerne, Smith & Sheth, Collaboration Wines, Te Mata Estate, Te Awanga, Linden Estate and Craggy Range. These great wines will be supported by equally fabulous food from Black Barn Bistro, Oak Estate Kitchen, Valley d’Vine, Op’s Kitchen, Black Betty BBQ, Hunger Monger and Cellar 495.

2022 Tourism Wrap Up

Op-Ed by Hamish Saxton, Chief Executive of Hawke’s Bay Tourism

In yet another rollercoaster year for Hawke’s Bay’s visitor economy, it’s hard to believe how far we have come.

2022 was a year that began with closed borders, no international visitors, widespread restrictions on the way we lived and operated and with New Zealanders everywhere bracing for the onset of Omicron. Mask wearing was a daily way of life.

Now, while Covid is far from a distant memory, a new normal is emerging as the visitor economy bounces back.

International visitors are returning, and while admittedly not in the quantities they were pre-Covid, economists just last week noted surprise at the speed of New Zealand’s tourism recovery.

In the Economic Overview report for November 2022, Westpac economists said the lifting of border restrictions had resulted in a sharp uptick in visitor arrivals, with growth increasingly driven by visitors on long-haul flights rather than those from Australia or returning New Zealanders.

Notably the report also said that while the return of overseas tourists had long been accounted for in economic forecasts, even they had “been surprised with how fast the rebound has been following the lifting of border restrictions”.

It is sea change that is reflected here in Hawke’s Bay too.

Data from the Ministry of Business, Innovation and Employment tells us that the number of unique international visitors to Hawke’s Bay has increased from around 1,200 at the beginning of 2022 to 8,100 in September.

And, as we build back our international markets, New Zealanders – a critical demographic for Hawke’s Bay’s visitor economy – continue to travel.

Hawke’s Bay saw a seven percent increase in Kiwis visiting the region during the month of October, when compared to the same time last year (according Visitor and Local Population Estimates from Data Ventures and Tourism New Zealand). What’s more, the most recent Tourism Electronic Card Transactions (TECT) data demonstrated strong growth in spending by both domestic and international markets.

All this without even taking into account for a bumper cruise season, which kicked off in late October bringing thousands of visitors to Napier Port and the wider Hawke’s Bay district.

We have also seen the return of events, with Hawke’s Bay set to play host to an incredible summer line up of festivals, concerts, international sporting fixtures and much, much more.

It has been a phenomenal turnaround. Summer F.A.W.C!, which was forced to drastically scale back in January when the country moved to ‘red’, has recently wrapped a full schedule of events, drawing foodies from across the country to our own backyard, including for the first time to a marae in Wairoa. We also wait with anticipation for next year’s Horse of the Year and Art Deco Festival, both scheduled to make a full return for the first time since pre-Covid.

Business events and conferences are back on the agenda too, with the BEIA (Business Events Industry Aotearoa) conference finally making its way to Hawke’s Bay after three attempts, bringing with it more than 100 delegates and approximately $240,000 for the local economy.

Our tourism infrastructure has also seen investment during this time, with the remarkable evolution of Hastings’ Municipal Building and Tribune Precinct, as well as the stunning development of Ngā Ara Tipuna in Central Hawke’s Bay.

All this is not without its challenges though.

Like many industries, tourism and hospitality businesses are struggling to recruit enough staff. Where once many frontline service roles were filled by international travellers on working holiday visas, we now wait (not so) patiently for their return.

Additionally, the potential impact of a new Covid wave, the increased cost of living, and the slow return of visitors from China, could create headwinds to growth.

However, on balance and considering where we started in January 2022, the visitor economy in Food and Wine Country is coming up roses . . . or perhaps that should be Rosé?

Kim Thorp named F.A.W.C! Hawke’s Bay Legend

Hawke’s Bay Tourism, in conjunction with Cuisine Magazine, is delighted to announce the second ever F.A.W.C! Hawke’s Bay Legend is Kim Thorp.

Kim Thorp – along with 12 other fellow nominees – were honoured at an event on the opening night of Summer F.A.W.C! at The Old Church tonight.

From an incredible field of dedicated and talented food and beverage stars, Kim Thorp’s pioneering vision to elevate the food, wine and visitor experience in Hawke’s Bay as well as his dedication to establishing Hawke’s Bay’s reputation as New Zealand’s premier food and wine destination saw him named the 2022 F.A.W.C! Hawke’s Bay Legend.

Kim Thorp is the second recipient of the F.A.W.C! Legend’s Award, after Sir Graeme Avery who was recognised as the inaugural legend last summer. Kim has received a stunning award made by traditional Māori carver Phil Belcher.

Well known as the maestro behind the extensive Black Barn brand, Kim changed the tourism industry in Hawke’s Bay with the full suite of food, wine and accommodation offerings under one brand. As one of the country’s legendary advertising creative directors, Kim was also instrumental in designing both the original Wine Country brand alongside Sir Graeme Avery, and its contemporary evolution as the Food and Wine Country brand positioning in 2021.

Hawke’s Bay Tourism, who announced the search for a Legend in 2021, established the award as a means to honour those visionaries who helped shape Food and Wine Country into the amazing playground for foodies that it is today.

Finalists were those who could demonstrate a minimum of 10 years’ commitment to food and/or beverage industries in Hawke’s Bay; had contributed to the creation and shaping of the culinary landscape in Hawke’s Bay; had consistently lent their weight and support to Hawke’s Bay as a food and wine destination; and had contributed to or enhanced the visitor experience in Hawke’s Bay.

The 13 finalists and eventual winner were chosen by a panel that comprised Sarah Meikle, Chief Executive of Wellington Culinary Events Trust, Kelli Brett, Editor at Cuisine Magazine, and George Hickton, Chairman of Hawke’s Bay Tourism.

It was difficult to name just one ‘legend’ for the award, said Kelli Brett of Cuisine Magazine.

“Each and every one of our finalists have made a lasting, momentous impact on the landscape of food tourism – not just in Hawke’s Bay, but across New Zealand,” says Brett.

“It’s so hard to articulate the immense feel-good factor of this award with so many wonderful and worthy nominees. This event has been an outstanding tribute to the local visionaries who have made a huge contribution to the creation and shaping of their culinary landscape and the 2022 Hawke’s Bay Legend has played an incredibly important role in the development and delivery of a food and drink story that we can all be mighty proud of.

“It is so very clear that Kim Thorp has had an incredible influence on the landscape of Hawke’s Bay Food and Wine Country, and his dedication to the region makes him an extremely worthy recipient of this year’s Legends honour,” she said.

Hawke’s Bay Tourism Chief Executive Hamish Saxton said it was wonderful to deliver the second iteration of the award, in front of a full room of people after having the event stymied by covid last summer.

“The purpose of F.A.W.C! is hold up our region’s amazing food, wine, beverages, chefs, artisans, leaders and producers and or celebrate our prowess in a way for the world to see. However, none of this would be possible if it weren’t for legends like our finalists who have worked tirelessly for decades to develop and innovate the industry they love and then extend manaakitanga to their local communities and manuhiri from all over the globe.”

The award finalists were nominated for their extensive work and talent, with written nominations saying:

• John Bostock, Bostock New Zealand: “John and his family not only improve the land and produce we eat, but he improves the lives of his staff as well.”
• John Buck, Te Mata Estate Winery: “An enduring pioneer of the Hawke’s Bay and New Zealand wine industry. Relentless vision and advocacy for fine wine production from Hawke’s Bay and Te Mata Estate.”
• The Darwen Family, Silky Oak Chocolate: “The Darwen family have operated Silky Oak Chocolate Factory in Hawke's Bay for over 20 years . . . A visit to HB wouldn't be complete without sampling this Hawke’s Bay institution.”
• Jenny Dobson, Winemaker: “Jenny Dobson is a legend! She is an inspiration to all and has mentored so many of us in the wine industry in Hawke’s Bay.”
• Kate Galloway, Hastings Distillers: “It's her highly sensitive nose that has seen her rise to the top of her game, first as a winemaker, wine consultant and now, a celebrated distiller.”
• Rod McDonald & Jo Throp, Te Awanga Estate: “He is Mr. Syrah. Nothing more needed to be said. World’s best right in Hawke’s Bay. Jo is the endlessly positive and cheerful full-time promoter of Te Awanga wines and the whole Hawke’s Bay vibe.”
• Greg Miller, Valley D’Vine: “Established in the Hawke’s Bay hospo seen since 2008 and with Valley D’Vine for more than 10 years, looking after visitors, locals and supporting charities throughout.”
• Kate Radburnd, Radburnd Cellars: “Kate has been at the forefront of establishing Hawke's Bay as New Zealand's premier wine region. Kate works hard every day to lead, inspire and advocate for HB and the Wine Industry. I can think of no better person to be acknowledged as a Hawke's Bay Legend.”
• Tim Turvey, Clearview Estate Winery: “An absolute legend. Amazing ambassador for Hawke’s Bay and the best producer of chardonnay in New Zealand.”
• Alexandra Tylee, Pipi Café & Food Truck: “If you are looking for a legend who personifies the best of the Hawke’s Bay foodie culture and uses her many strengths to support everyone in the community, you’ve got one in Alexandra.”
• Claire Vogtherr, Holly Bacon: “Through her hard work and innovation the Holly brand is iconic today. Her contribution to the hospo/ tourism sector has been significant especially when Hawke’s Bay was looking to lift its profile in the late 90s-early 2000.”

Kim Thorp’s purpose-made award is a sculpture that combines New Zealand agate rock and black maire. The agate, also known as healing stone, was carved by the late Seow Chee, a renowned Hawke’s Bay stone artist and healer from Whakatu, says Phil Belcher, who facilitated the creation of the unique and special sculpture.

Further information about the award, finalists and winner can be found here

Celebrations as cruise returns to Hawke’s Bay

Local businesses and tour operators are rejoicing at the return of cruise, after a two- and half-year absence of cruise ship calls to Napier Port.

The Labour Day arrival of the Ovation of the Seas, the largest ship to sail to Hawke’s Bay this season, is the final step in significant work by cruise operators and local stakeholders to ensure a safe and welcome return to cruising.

It also kicks off what is set to be a bumper cruise season for Napier Port and Hawke’s Bay, with 89 ships booked to visit Napier Port during the 2022-2023 season.

Napier Port CEO Todd Dawson is confident that Napier Port and Hawke’s Bay remain an attractive destination for the cruise industry and says demand for the upcoming season is robust.

“We’re excited to welcome back cruise ships to the port and our team are busy preparing for the upcoming season. The Ovation of the Seas will receive a celebratory reception at Napier Port with a pōwhiri by a group of students from local high schools, as well as Napier’s signature art deco display of vintage cars by the Vintage Car Club and accompanied by local band Napier City Stompers.”

“We anticipate up to 150,000 cruise passengers to arrive in Napier between October and April, which will add a significant and timely financial boost to our regional economy,” said Dawson.

Local tourism operators, retail and hospitality are set to benefit from the influx of cruise visitors to Hawke’s Bay, with the New Zealand Cruise Association estimating the previous 2019/20 cruise season was worth roughly $30 million to the region.

Since the return of cruising was signalled and maritime borders re-opened by the New Zealand Government, key stakeholders including Napier Port, Napier City Council, Te Whatu Ora (Health New Zealand), Civil Defence NZ, tourism operators, retailers and others have come together across a number of workshops to plan cruise’s restart and ensure the best possible experience for visitors and local communities alike.

Hawke’s Bay Tourism CEO Hamish Saxton says all those involved with the cruise sector are excited to see a safe return to cruising.

“Napier has always attracted positive reviews from passengers – particularly due to the Art Deco architecture. Compared with some other New Zealand ports, the ease and speed of shuttles from the ship to the CBD has positive benefits for passenger experience and excursions. Napier Port, Napier i-SITE and Hawke’s Bay Tourism and other key stakeholders have been working through a return to cruise strategy, which has allowed us to identify and mitigate any potential concerns.

“A great many businesses throughout Hawke’s Bay benefit from the dispersal of not only the passengers participating in tourism experiences, but also some of the crew who’s on-shore activities often mirror those of locals - running errands in the city.”  

Napier i-SITE Manager Jane Libby is well-placed to appreciate the extensive preparation and hard work that goes into each and every cruise ship visit.

“We are very excited about the return of cruise ships and have completed all our preparations with tour operators, retail outlets and other key stakeholders. We will enthusiastically welcome cruise ship passengers into Napier and Hawke’s Bay and showcase what the region has to offer. We hope that passengers will love the little taster they get and come back another time, to stay a little longer and experience more of what Hawke’s Bay has to offer.”

Napier Port’s Marine Services, Access and Cruise Manager David Pons remarked that Napier was regularly voted the best port of call in New Zealand by cruise ship passengers and he was keen to prove that’s still the case.

Pons said, “We make a real point of working closely with our partners, including Hawke’s Bay Tourism, Napier i-SITE Visitor Centre, tour operators and local businesses, so that together we can offer a high-quality end-to-end experience for those visiting our region via cruise ship.”

“We’ve recently appointed a new full-time Cruise Coordinator who will be in charge of cruise operations on port for the season and lead our eight-member cruise customer service team. The team is a mix of young and old – students, retired locals, and a number of people who have worked on port previously including Tony des Landes – a 50-year veteran of Napier Port!” 

Summer F.A.W.C! serves up mouthwatering menu

Hawke’s Bay’s signature culinary festival F.A.W.C! Food and Wine Classic is back this November with a mouth-watering menu and a star-studded line up of local, national and international superstars.

A cornerstone of the New Zealand foodie calendar, Summer F.A.W.C! 2022 will see Hawke’s Bay’s talented producers, artisans, chefs, winemakers and craft brewers line up alongside some of Australasia’s most notable food and beverage icons.

With more than 50 events running across 10 days, the festival will be a display of all that’s delicious in Food and Wine Country with events for both serious foodies and serious fun.

Launching on opening weekend is the Grand Long Lunch, F.A.W.C!’s new showcase event.

Held in a spectacular secret location, guests at the F.A.W.C! Grand Long Lunch will be treated to five-courses designed by five of New Zealand’s leading chefs, including local chefs Casey McDonald of Craggy Range and Regnar Christensen of Black Barn Bistro, Wellington’s Hayden McMillan, co-owner and head chef at Floriditas, Leslie Hottiaux, co-owner and head chef at Apéro on Auckland’s Karangahape Road, and Glen File, head chef at Josh Emett’s feature establishment Onslow.

Each of the five courses will hero Hawke’s Bay produce and be matched to a different exquisite Hawke’s Bay wine.

The full festival programme includes everything from intimate sit-down dinners and elegant lunches to walk up carpark parties, workshops and New Zealand’s Craft Beer Festival.  

Napier speakeasy Teresa is bringing world-leading bartender Martin Hudák to Hawke’s Bay for two spellbinding events, Black Barn welcomes Cuisine’s 2018 Chef of the Year Giulio Sturla for an intimate afternoon at The River Room, and Te Awanga Estate faces off against Sir John Kirwan in a battle of wines. Meanwhile incomparable foodie Nici Wickes will lead a jaunt along the Te Awanga coast by bicycle, and food blogger and author Emma Galloway partakes in a joyful night at Cape South Retreat.

Wairoa will play host to hospitality legend Fleur Sullivan as she is joined by up-and-coming chef Lyall Minhinnick at Kaiuku Marae in Māhia for a feast of local kai, while Wallingford in Central Hawke’s Bay puts on an exquisite collaboration between head chef Christopher Stockdale and winemaker extraordinaire Kate Radburnd.

Hawke’s Bay Tourism Chief Executive Hamish Saxton says it is thrilling to see such a standout line up back on the menu.

“After two years of juggling the impact of Covid-19, it is thrilling to see a menu that includes everything from secret long lunches and intimate dinners to vibrant street parties, festivals, award nights and workshops.

“We are also excited to welcome visiting superstars such as Fleur Sullivan, Des Harris, Martin Bosley and Martin Hudák to New Zealand’s Food and Wine Country.

“From Hawke’s Bay’s own immensely talented chefs, wine makers, craft brewers and foodies, to our incredible venues, unique events and some of New Zealand’s most in-demand chefs, this year’s festival is going to be a very special one indeed.”

Before the festival official gets underway, F.A.W.C! will hold a special evening to honour the people who have made the festival and New Zealand’s Food and Wine Country what it is today, says Hamish Saxton.

“Last year, we announced Sir Graeme Avery as our first ever F.A.W.C! Hawke’s Bay Legend, and we look forward to adding to that legacy by naming our second Legend on November 3.”

The 11th F.A.W.C! Summer Series runs from November 4-13, 2022.

Spring Fling puts Central Hawke's Bay on display

Begin a love affair with Central Hawke’s Bay at this year’s Spring Fling - featuring 17 stunning events showcasing the best the district has to offer, from September 3 to November 5.

Capturing the true essence of this enchanting ‘hidden gem’ of Hawke’s Bay, Spring Fling showcases food, wine, adventure and local culture, all set against some truly stunning landscapes.

Hundreds of visitors flock to Central Hawke’s Bay every year, to discover a truly spectacular array of events. Whether your passion is food, wine, gardens, history, markets, or the great outdoors, there is a unique experience waiting to be discovered.

Tickets to the Central Hawke’s Bay Homestead Trail, Garden to Vase with Foraged and Found and Picnic in the Peonies, were snapped up in a matter of days; with limited spaces available for Tell Me On A Sunday and First Glimpse at the Coles Brothers Restoration.

Other highlights of the 2022 programme include Central Hawke’s Bay’s Spring Day Market on Saturday September 3 in Waipukurau and Foodscapes – The Passing of Knowledge held at various locations throughout Ōtāne and Waipawa.

Annual favourites, such as the Ōmakere Coastal Hill Country Walk, Taniwha Daffodils, Gwavas Homestead and Garden Tour and Waipawa Duck Day, will continue to delight visitors and locals alike.

Mayor Alex Walker says Spring Fling not only showcases some of the best venues and hospitality in Central Hawke’s Bay but provides an opportunity for people to explore and make memories.

“Visitors come here for the historic homesteads and stunning coastal walks. They come for the boutique markets and to enjoy the Tukituki Trails. But most of all, they come to create memories and experiences with their family and friends that will last for generations to come,” she says.

“Spring is such a beautiful time to show off our thriving district, a hidden gem which is opened up to people from the wider Hawke’s Bay and further afield thanks to annual events such as this, which have become a ‘must do’ in the calendar for many.”

Hawke’s Bay Tourism Chief Executive Hamish Saxton says genuine warmth and hospitality from Central Hawke’s Bay locals and the chance to explore incredible scenery, put Spring Fling on the map.

“Designed to capture the essence of spring, this event also aims to draw visitors from Napier, Hastings and the greater Hawke's Bay region, as well as neighbouring Manawatu and Whanganui districts,” he says.

“With blue skies and daffodils blooming, Central Hawke’s Bay’s charm in spring is undeniable, making it the perfect opportunity to showcase this part of our region. We know visitors will be enchanted by what they find at the annual Spring Fling Festival.”

The search for Hawke's Bay Legends 2022

The search for a super-visionary of Hawke’s Bay’s food and drink industries is on once again, with nominations for the F.A.W.C! Hawke’s Bay Legends award accepted from today.

After a hugely successful year one that saw more than 90 incredible nominations, Hawke’s Bay Tourism and Cuisine Magazine are back to honour those visionaries who have helped shape New Zealand’s Food and Wine Country into the foodie playground it is today.

Members of the public can nominate their Hawke’s Bay Legend at www.fawc.co.nz/hawkesbaylegends before July 11, 2022. Finalists will be announced in Cuisine Magazine’s September issue, before another Legend is honour at the opening night at Summer F.A.W.C!. Previous nominees may be nominated again.

In 2021, Sir Graeme Avery was crowned the inaugural legend for his lasting and momentous impact on the landscape of food tourism. Sir Graeme was nominated among more than 90 inspirational individuals and alongside finalists Sam and Mary Orton, Kate Radburnd, Jeremy Rameka and Kim Thorp.

Cuisine Editor Kelli Brett, who was on the judging panel and also interviewed the five finalists in 2021, said she was looking forward to discovering more about this year’s nominees.

“I thoroughly enjoyed discovering the personal stories behind Hawke’s Bay’s incredible foodie scene and I can’t wait to do it for a second year. This award recognises that the people behind what we cook, eat and drink are the true drivers of the New Zealand food and drink story, and a super-important ingredient in the mix.

“They are the movers and shakers that have led their communities, inspiring and motivating the good people of their cities and towns to step up, collaborate and get involved. So much work from so many passionate and dedicated visionaries has gone into making Hawke’s Bay into the amazing playground for foodies that it is today.”

Hawke’s Bay Tourism Chief Executive Hamish Saxton said the award was designed to acknowledge and recognise key players in the region’s food and beverage industries.

“Hawke’s Bay’s visitor economy is deeply intertwined with the food, wine, beverage and hospitality industries in Hawke’s Bay. The Legends award is our way of acknowledging all the people who have contributed to our foodie haven, which Kiwis and international visitors love to devour again and again.

“What’s more, we hope that by sharing our Legends’ stories we can assist in inspiring the next generation of foodies, winemakers, event planners, caterers, chefs, artisans and hospitality professionals.”

So, if you know a Hawke’s Bay winemaker who has revolutionised the industry, a local food producer whose humble harvest speaks volumes, or perhaps a chef who has broken new ground in Hawke’s Bay, then head online to www.fawc.co.nz/hawkesbaylegends and share!

The F.A.W.C! Summer Series will run from November 5th – 13th, with chefs, winemakers, artisanal producers, craft distillers and taste makers from across Hawke’s Bay and New Zealand coming together for the annual event.

Always an absolute highlight in any foodies’ calendar, the F.A.W.C! Summer Series programme will be released at the end of August, with tickets going on sale in September. Be the first in the know by signing up to the F.A.W.C! database at www.fawc.co.nz. 

F.A.W.C! Winter warmers are here

12 April 2022

Winter F.A.W.C! Food and Wine Classic is back and hotter than ever with more than 45 events running throughout Hawke’s Bay in June.

And after periods of isolation and an exhaustion of homecooked meals, foodies from all over the country will be in for a treat as the ninth annual Winter F.A.W.C! programme drops today.

Complete with a Foodie Film Festival, incredible chef collaborations and workshops on everything from how to make bao buns to how to debone a chicken, this year’s Winter F.A.W.C! is set to sizzle.

Once again running across the four weekends in June (June 3-5, June 10-12, June 17-19 and June 24-26), Winter F.A.W.C! is the perfect antidote to the cooler months. Event ticket prices range from $15 to $260, with several walk-up events planned throughout the month as well.

Newcomers to F.A.W.C! include Wairoa’s Eastend Café and Manawa Store, who are holding a joint event that embraces the bounty of Hawke’s Bay, and Esk Valley’s Cone and Flower, the home of Petane Wines and Zeelandt Brewery, who have several events designed to make the most of local produce and international cuisines.

Among the programme’s many highlights is Black Barn Bistro and Craggy Range’s collaboration dinner, A Hawke’s Bay Winter, which sees two of the region’s leading chefs team up to deliver a stunning Hawke’s Bay menu; Let’s Play Chicken, where St George’s Francky Godinho teams up with Farmhouse Kitchen for a workshop and three course dining experience that’ll warm you from inside out; and Mangapapa Hotel’s ode to Matariki, a stunning five course menu that draws inspiration from the stars of the Matariki cluster.  

New Zealand’s favourite foodie Nici Wickes is back for an intimate morning tea where she will share recipes from her new cookbook, A Quiet Kitchen, while Wellington’s burger expert Simon Pepping, of Egmont St Eatery, Rogue Burger and The Catering Studio, joins the team at Peak House for an evening of sangria, burgers and local DJs.

The Foodie Film Festival at Napier’s MTG includes five incredible films including The Story of Champagne, Pig, and A Trip to Spain. And those after a more intimate movie-going experience, will be pleased to know that Smith & Sheth are back with their Wine Studio Cinema Series as well.

Seasonal produce will certainly have its moment with five truffle events, at The Manse and Wallingford in Central Hawke’s Bay, running over the course of the month, and Te Mata Fig’s event An Ode to the Fig which comes complete with traditional figgy pudding!

Hawke’s Bay Tourism Chief Executive Hamish Saxton said the organisation was pleased to be organising the ninth Winter F.A.W.C! after a tough period for the region’s hospitality, food and beverage and event specialists.

“After a difficult two years, there’s no better time for a celebration and we can’t wait to see foodies from all over New Zealand experiencing Hawke’s Bay’s incredible chefs, restaurateurs, venues, producers, artisans and event specialists.  

“We are thrilled to see a foodie film festival and a fantastic workshop series included within Winter F.A.W.C!, showcasing how food and beverage industries permeate throughout so much of Hawke’s Bay’s visitor economy. What’s more, we have events that celebrate local food, wine, beer, produce and everything in between. It is set to be a magnificent month of savouring the very best of Hawke’s Bay, Food and Wine Country.”

The programme launched online at www.fawc.co.nz on April 12, 2022. F.A.W.C! database members will have special pre-sale access to buy tickets on Wednesday, April 27th with tickets for the general public available from Thursday April 28th at 9am via the F.A.W.C! website www.fawc.co.nz.

Sign up for F.A.W.C! presales at www.fawc.co.nz.

F.A.W.C! is organised by Hawke’s Bay Tourism and sponsored by Hawke’s Bay BMW, Air New Zealand, Hastings District Council and Napier City Council.

Sir Graeme Avery named F.A.W.C!’s first Hawke’s Bay Legend

15 March 2022

Hawke’s Bay Tourism, in conjunction with Cuisine Magazine, is delighted to announce the inaugural F.A.W.C! Hawke’s Bay Legend is Sir Graeme Avery.

Sir Graeme – along with fellow nominees Sam and Mary Orton, Kate Radburnd, Jeremy Rameka and Kim Thorp – were to be honoured at an event on the opening night of Summer F.A.W.C! at The Old Church. The January event could not go ahead due to the move to ‘red’ on the Covid-19 Protection Framework.

From an incredible field of dedicated and talented food and beverage stars, Sir Graeme’s expansive and long-lasting impact on and amplification of Hawke’s Bay’s reputation as New Zealand’s premier food and wine destination saw him named the inaugural F.A.W.C! Hawke’s Bay Legend.

Sir Graeme has received a stunning award made by traditional Māori carver Phil Belcher.

Sam and Mary Orton, Kate Radburnd, Jeremy Rameka and Kim Thorp have been presented with smaller pounamu carvings from Phil Belcher.

Sir Graeme said he was honoured and thrilled to receive the inaugural F.A.W.C! Hawke’s Bay Legends Award and will treasure the Māori carved trophy by Phil Belcher.

“The award reflects the support of all the great people I have worked with in establishing the Hawke’s Bay Food Group, Hawke’s Bay Wine Country Tourism, the New Zealand Food and Wine Tourism Marketing Network, and Sileni winery and visitor centre.

“Thank you to Cuisine and Hawke’s Bay Tourism for sponsoring the award and congratulations to all the other nominees, all of whom I greatly respect and know, and have worked with over the past years. Keep up the great work for the region,” he added.

Sir Graeme Avery is well known as the co-founder of Sileni Estates winery and as a founder of the acclaimed Hawke’s Bay Farmers’ Market, which was instrumental in mobilising the national farmers’ market movement. He also led the formation of the original Hawke’s Bay Wine Country Tourism Association and has worked informally with Ngati Kahungnunu on potential projects throughout the years.

Hawke’s Bay Tourism, who announced the search for a Food Legend last year, established the award as a means to honour those visionaries who have helped shape Food and Wine Country into the amazing playground for foodies that it is today. The talent recognised within last summer’s nomination process ran the gamut of artisan producers, chefs, restaurateurs, winemakers, farmers and growers – and included event specialists, innovators and entrepreneurs within the food and drink category.

The six finalists and eventual winner were chosen by a panel that comprised Sarah Meikle, Chief Executive of Wellington Culinary Events Trust, Kelli Brett, Editor at Cuisine Magazine, and George Hickton, Chairman of Hawke’s Bay Tourism.

It was difficult to name just one ‘legend’ for the inaugural award, says Kelli Brett of Cuisine Magazine.

"Each and every one of our finalists have made a lasting, momentous impact on the landscape of food tourism – not just in Hawke’s Bay, but across New Zealand,” says Brett.

“By creating this award, Hawke’s Bay Tourism have recognised that the people behind what we cook, eat and drink are the true drivers of the New Zealand food & drink story and a super-important ingredient in the mix. They are the movers and shakers that have led their communities, inspiring and motivating the good people of their towns to step up, collaborate and get involved. So much work from so many passionate and dedicated visionaries has gone into making Hawke’s Bay into the amazing playground for foodies that it is today.

“It is so very clear that Sir Graeme has been and still is a great inspiration and a key motivator within so many layers of the development of Food and Wine Country,” she says.

Hawke’s Bay Tourism Chief Executive Hamish Saxton say the award will become a regular component within the Summer F.A.W.C! festival.

“Every year we celebrate Hawke’s Bay food, wine, beverages, chefs, artisans, leaders and producers during F.A.W.C!, and Hawke’s Bay Legends will be now be a important component of that. We hope to recognise those people whose talent and hard work have contributed to this delicious landscape that we have the pleasure to work within today.”

The award finalists were nominated for their extensive work and talent, with written nominations saying:

• For Sam & Mary Orton: “Where we are heading now – celebrating Hawke’s Bay’s growers and producers outdoors under some sort of shade with a glass of wine in one hand and a delicious bite-sized something in the other – all started with Orton.”
• For Kate Radburnd: “Kate works hard every day to lead, inspire and advocate for Hawke’s Bay and the wine industry. I can think of no better person to be acknowledged as a Hawke’s Bay Legend.”
• For Jeremy Rameka: “In creating Pacifica all those years ago, Jeremy also reminded us of our special place in the world, and his food always reflects that.”
• And for Kim Thorp: “A true pioneer with the establishment of Black Barn and its wine, food and accommodation offerings that are of supreme quality.”

Sir Graeme Avery’s purpose-made sculpture combines matai wood, salvaged from the Tukituki River and cut to represent the iconic silhouette of Te Kauwae-a-Māui / Cape Kidnappers landform, says Phil Belcher. The sculpture includes a pounamu in the shape of Te Matau-a-Māui, a fishhook, while the full piece is a symbol of Māui’s tenacity and innovation ‘fishing up’ (navigating to) Aotearoa’s islands, he says.

Further information about the award, finalists and winner can be found at https://www.fawc.co.nz/hawkes-bay-legend/

Phased border reopening good news for Hawke’s Bay visitor economy

3 February 2022

Today’s announcement on a phased border reopening is fantastic news for the region’s visitor economy, says Hawke’s Bay Tourism Chief Executive Hamish Saxton.

“This is the news that many within Hawke’s Bay’s visitor economy have been waiting for. It gives us a date to work towards and hold on until,” says Saxton.

“The first stage of the opening will see a wave of families and friends reunited, which has always been a critical component to Hawke’s Bay’s visitor economy. But also, there are also those within the tourism industry here that are waiting to see their loved ones, so like many other families the end of February will bring much joy.

“As we move through the stages of border reopening, the next big thing for our industries will be the return of those who can bolster our workforces. Hospitality, tourism and our food and beverage producers are in desperate need of skilled workers so again, having a date to hold on to will provide considerable relief.

“From July at the latest, our industry can once again welcome international manuhiri, who are vaccinated, to the region, which is fantastic news. Although July isn’t traditionally when Hawke’s Bay sees a high number of international visitors, this timing allows us to ease back into it, further restock our workforces and gear up for a fantastic summer season and a full reopening for vaccinated visitors from October.

“July will also allow for business travel. We will see travel for meetings, conferences, incentives and hopefully at some stage, events; all of which, are a key element to our region’s visitor economy and one that is critical in sustaining many of the wonderful assets that Hawke’s Bay locals get to enjoy.”

Conferences and events will no doubt need to feel confidence that the country will be at the orange or green traffic light level before they invest too heavily in attracting international delegates or attendees for events where more than 100 people are anticipated, says Saxton.

“Of course, this also opens the potential for people to travel out of New Zealand, which might impact on our domestic visitation. However, an increased demand and desire for travel as a whole, will assist in a deeper recovery of the sector, including travel around Hawke’s Bay and New Zealand, and to New Zealand from Australia and beyond.” 

Your Central Hawke's Baycation awaits

6 December 2021

Planning your Central Hawke’s Baycation has never been easier thanks to a new online resource that showcases the very best of this spectacular part of Food and Wine Country.

Whether you’re planning a day trip to one of the district’s secluded white-sand beaches, an overnight hike in the Ruahine Ranges or a weekend’s ramble through the charming towns and villages of Central Hawke’s Bay, there are many hidden gems waiting to be uncovered at www.centralhawkesbaycation.com.

Immerse yourself in experiences unique to Central Hawke’s Bay, discover a rich tapestry of Māori history and culture, as well as historic homesteads and villages that tell a tale of times gone by. Bike or walk along the recently expanded Tukituki Trail – an undulating limestone track that runs alongside the picturesque Tukituki River – or feel the thrill at one of the district’s well-established mountain bike parks.

It wouldn’t be Food and Wine Country without a list of the most delicious places to eat and drink, and centralhawkesbaycation.com delivers. Discover the eateries that locals frequent, devour mouth-watering cheese scones, get a caffeine fix from hidden coffee nooks, and enjoy the best burgers in town before taking in the peaceful surroundings at one of the district’s sumptuous accommodation providers.

And with itineraries that travel from Country to Coast, high into the hills of the Ruahine Ranges and along The Road Less Travelled, your Central Hawke’s Baycation is ready and waiting.

Central Hawke’s Bay District Mayor Alex Walker says: “Central Hawke's Bay is a unique blend of what makes rural New Zealand so special. I'll see you at the beach or on a cycle trail!"

Hawke’s Bay Tourism Chief Executive Hamish Saxton says he is excited for Kiwis to discover the hidden gems of Central Hawke’s Bay.

“Central Hawke’s Bay is a really special part of Food and Wine Country and one that we are excited to showcase within this new campaign. Central Hawke’s Bay encourages visitors to get back to nature, through walking, cycling, mountain biking, hiking, swimming and diving, while its towns and villages, bursting with boutique shopping and eateries, encourage people to linger.

“Our Central Hawke's Baycation platform will be supported by a targeted media plan to connect potential visitors from the lower North Island, as well as those in the wider Hawke’s Bay region. The campaign will kick off early December and run throughout summer.”

Discover everything you need to know about Central Hawke’s Bay at www.centralhawkesbaycation.com.

Hawke’s Bay Tourism announces fresh plan to promote region’s cycleways

28 October 2021

Hawke’s Bay Tourism plans to harness the significant appeal of the Hawke’s Bay Trails to develop a
multi-day touring cycling proposition that will become a major drawcard to the region.

Developed in conjunction with interested operators and stakeholders, the new multi-day Hawke’s
Bay cycle trail proposition will combine with the best of the region’s food and wine visitor
experiences and will be promoted to visitors from mid-2022. The new year-round product will
replace the one-day Big Easy event.

Hamish Saxton, Chief Executive of Hawke’s Bay Tourism, says developing and promoting a multi-day
touring product in conjunction with local operators will allow Hawke’s Bay Tourism to increase
marketing efforts of the region’s cycleways as a year-round attraction rather than via a one-off
event.

“We are dialling up our support of the Hawke’s Bay Trails because we truly believe they can compete
with the best in the country, such as the iconic Alps to Ocean and Otago Central Rail Trail.”

“However, The Big Easy event doesn’t do that for us. It has been a wonderful, well-loved event, that
has achieved what it set out to achieve and now it’s time for something new – a year-round product
that is developed in conjunction with local operators.”

Since 2013, Hawke’s Bay Tourism’s cycle trails marketing activity has been largely focused on the Big
Easy event. However, an independent review, commissioned by Hawke’s Bay Tourism and concluded
last month, found that The Big Easy had achieved what it had set out to do.

“The Big Easy had little capacity to grow and, as a one-day event, there isn’t a flow-on visitor-spend
benefit throughout the remainder of the year.”

Research indicates that there is further potential for visitors to Hawke’s Bay to spend more time on
the cycle trails, says Saxton.

“This new plan will allow Hawke’s Bay Tourism to bring more visitors to Hawke’s Bay, getting them
to stay longer and attract more visitor dollars too. It’s a winning combination that will create even
more reasons for visitors to choose Hawke’s Bay over other domestic destinations.”

“Hawke’s Bay is a short distance from numerous large populations, meaning a Hawke’s Bay trail ride
is an easy and accessible holiday experience.

“Over the next few months, we will work with interested operators to develop this offering and
hope to have more information on what our Hawke’s Bay cycle trails multi-day tour product will look
like in the New Year,” says Saxton. “Watch this space, because we are excited for what is to come.”

Hawke’s Bay Tourism multi-day cycle journey objectives:

• Create the identity of a multi-day food and wine country loop by cycle
• Stop off at markets and wineries, food producers and artisans
• Stay in multiple destinations enroute
• Support and grow local businesses along the trails
• Support and grow cycle hire businesses
• Support the environment (explore Food and Wine Country by cycle, thus reducing carbon
footprint)
• Increase length of stay and visitor spend

Roger Coleman, co-owner of Tākaro Trails, an award-winning Hawke’s Bay cycle tours company, says
he is excited to see the official multi-day route developed.

“This is exactly what we need in Hawke’s Bay. Cycling in Hawke’s Bay is an amazing experience. We
have some of the best trails in New Zealand, with fantastic food and wine, and remarkable weather.
It makes for a great holiday and with the advance of e-bikes that market is now wide open.”

“Three or four years ago, it was really only hardcore cyclists who were interested in multi-day,
cycling holidays; now everyone is interested. Retirees come mid-week for several days, excited to
spend a few days on the trail. We know from our own bookings and enquiries that the demand is
already there, and this gives us a chance to capture that low hanging fruit.”

Coleman says long weekends are typically very busy periods even without events and is keen to see
some of that business spread throughout the year.

“I look forward to helping Hawke’s Bay Tourism develop the offering, and to welcoming many more
cycling visitors to our region,” he says.

Hamish Saxton says the Hawke’s Bay multi-day cycle tour experience will be launched in May 2022
at TRENZ, New Zealand’s inbound tourism showcase that attracts hundreds of international travel
buyers and media delegates together to meet with New Zealand's leading tourism operators.

Op-ed by Hamish Saxton, Chief Executive at Hawke’s Bay Tourism

6 October 2021

The emergence of the Delta variant of Covid-19 in New Zealand has landed a brutal blow on the events sector.

Nationwide, event organisers are faced with the difficult decision to either postpone or cancel their events outright, before wading through the avalanche of work that follows as they communicate with ticket holders, operators and contractors and plan and unplan, and plan again, the many elements that must come together for a successful event.

It is no different here in Hawke’s Bay. The cost of this outbreak on Hawke’s Bay’s visitor economy, and specifically those who rely on the events industry, is profound.

This year has seen the cancellation of the Art Deco Festival, Horse of the Year and the Hawke’s Bay A&P Show, the postponement of Summer F.A.W.C!’s 10th anniversary festival and Hawke’s Bay Wine Auction and the move to a condensed programme for both Central Hawke’s Bay Spring Fling and the Hawke’s Bay Arts Festival, among others.

Yet while Covid-19 has prevented people from travelling internationally, the interest and demand for events in Hawke’s Bay has skyrocketed. We have seen record levels of interest, bookings, and sales for both events themselves as well as for accommodation, hospitality, and visitor experiences that people can enjoy while in region.

And therein lies the value of events to Hawke’s Bay. Events provide an urgency and commitment to travel. They fill up our planes, buses, hotels and motels, bars and restaurants. They give our retail stores, tourism operators and visitor economy a sharp cash injection.

This is true for all events, from conferences and business events to school sports tournaments, music festivals and our own F.A.W.C! Food and Wine Classic.

However, when events cancel, and bookings follow suit, it leaves operators out of pocket with no way of recovering those funds. An empty room on Monday cannot be sold for a discounted rate on Tuesday – that opportunity lost is gone forever.

That’s without even touching on the many wonderful and talented contractors we have here in Hawke’s Bay who make a living through events. The artists and DJs, sound and light technicians, managers and crew, who have battled to stay alive since the beginning of the pandemic.

Thankfully, hope is in the wings. The Vaccination Certificate announced by Government this week is a really positive sign that certainty could return to the events sector, particularly when combined with increased vaccination rates and the removal of a capped number of attendees for seated public events with social distancing.

The oft-repeated comment about the events industry – even in pre-Covid times – was “you have no idea what goes on behind the scenes”, and that’s even more pertinent now.

So as event managers in Hawke’s Bay spin wheels to rearrange and make plans for a potentially incredible line up this summer, perhaps consider buying a ticket early. It could make the world of a difference right now.

Summer F.A.W.C! postponed until January 2022

6 October 2021

Hawke’s Bay Tourism is disappointed to announce that due to the ongoing uncertainty and risks associated with the Delta variant of Covid-19, the decision has been made to postpone Summer F.A.W.C! until January 28 – February 6, 2022. 

Ticket holders who cannot attend on the rescheduled dates will receive a refund, with organisers to be in touch with ticket holders over the coming weeks to confirm new event dates or process refunds.

F.A.W.C! was due to celebrate its 10^th anniversary between November 5-14, with this year’s festival breaking records for the most tickets sold during pre-sales in the festivals 10-year run. 

The decision to postpone was made by the Board of Hawke’s Bay Tourism after consultation with the hospitality, event and food and wine industries.

While organisers were saddened to not deliver a spectacular festival this November, the safety of guests, industry and Hawke’s Bay’s local communities must come first, said Hawke’s Bay Tourism Chief Executive Hamish Saxton.

“With Auckland still at Alert Level 3 and new cases emerging in other districts, we could not put people at risk by gathering event goers from around the country together for F.A.W.C!. We were also keen to give our event organisers and ticket holders some surety and something to confidently plan for.

“Many events rely on visiting talent and postponing provides a greater opportunity for those events to safely go ahead. As an event, F.A.W.C! appeals to many visitors from out of the region, including Auckland. It is designed to not only profile our positioning as New Zealand’s food and wine country but also to support our visitor economy, and we want to ensure visitors who are travelling to attend F.A.W.C!, can do so safely.” 

The postponement dates have been selected to avoid clashing with the region’s grape harvest and as many published major summer events as possible, said Saxton.

“After consulting with our members, it was decided that F.A.W.C! could have real value during late January, when visitation traditionally quietened down ahead of school starting back.

“We also hope that by January there will be further certainty and stability for the events industry as a whole. The Government has signalled that vaccine passports could be required for future events, and this would certainly act as an added layer of security once the entire country is allowed to travel freely once again.”

F.A.W.C! organisers will be in touch with ticket holders over the coming weeks to advise of rescheduled dates and to process any requested refunds.

F.A.W.C!’s 10th anniversary one for the record books

14 September 2021

November’s Food and Wine Classic (F.A.W.C!) is already breaking records, with 17 events selling out today, the most ever recorded during a Summer Series pre-sales release.

By 3.30pm, F.A.W.C!ers had snapped up more than 1380 tickets across a range of events, with 17 events sold out and many others selling fast.

Those events selling out on the first day include the F.A.W.C! Grand Long Lunch, Off the Hook at Pacifica, At The Chefs Table at Wallingford and Nomad’s Dinner – Unseen Asia at Mangapapa Hotel, all which sold out within the first three minutes of tickets going on sale.

Other sold out events include one night of Mary’s Bienvenue! A Night in Paris, Simply the Best at The Farm at Cape Kidnappers, Ten Year’s of TOM at Church Road, Brunch by Bikes with Nici Wicks at Coastal Wine Cycles, No Menu. No Complications: Chile meets Tukituki at Black Barn River Room and Pranzo DellÓpera in Giardino at Mission Estate.

Hawke’s Bay Tourism Chief Executive Hamish Saxton says record numbers of F.A.W.C!ers went online to purchase tickets for F.A.W.C!.

“The response to this year’s festival has been outstanding. By 8.55am, we had more than 500 hungry F.A.W.C!ers ready and waiting to snap up the first offering of tickets, and by 3pm, we were on track to record our best ever pre-sale.

“Our F.A.W.C! database now numbers more than 15,000 subscribers, making interest in Hawke’s Bay events at its highest. It also means that competition for landing tickets to highly sought-after events is also at its highest. What’s more around 75,000 programmes will be distributed to key visitor markets over the next few days.

“It has been wonderful to see F.A.W.C!ers come out in support of Hawke’s Bay’s events and hospitality sector at a time when they sorely need it. We are delighted to see both our Central Hawke’s Bay events sell out within the first hour of sales, our event in Wairoa selling fast, and tickets to our exciting Napier and Hastings events flying out the door.

The value of F.A.W.C! to the visitor economy is multifaceted, says Saxton.

“Not only does F.A.W.C! provide an injection of excitement and patronage to the Hawke’s Bay visitor economy, it reflects the contemporary positioning of Hawke’s Bay as New Zealand’s Food and Wine Country and encourages repeat visitation to the region by showcasing the huge breadth of what’s on offer. We are very fortunate to have such a wealth of talented chefs, foodies, artisan producers and winemakers here in Hawke’s Bay and F.A.W.C! makes that very clear to everyone.”

This 10th Summer Series has been incredibly well supported by visitors and locals alike, says Saxton, who is looking forward to seeing that continue when tickets go out for general sale tomorrow.

With more than 50 events in this year’s calendar, there is still plenty of opportunity for F.A.W.C!ers to experience their own slice of Food and Wine Country, says Saxton.

Programme and ticket sales can be found at www.fawc.co.nz. F.A.W.C! Summer Series runs November 5-14, 2021.

F.A.W.C! to turn 10 with star-studded line-up

31 August 2021

Hawke’s Bay’s Food and Wine Classic (F.A.W.C!) will achieve a huge milestone this summer, celebrating 10 years of the region’s signature culinary festival.

A decade of informative and engaging workshops, luscious lunches and delicious dinners. One of incredible wine, fantastic entertainment and some of the best chefs Hawke’s Bay, New Zealand and the world can serve up.

To honour 10 years of spectacular events, the region’s culinary tastemakers will deliver a dazzling line up of more than 50 events, including a new signature showcase luncheon that will act as a cornerstone of the Summer Series for years to come.

The F.A.W.C! Grand Long Lunch will be a feast of truly epic proportions. A long lingering lunch set in a stunning secret location, with five-courses designed by five of Hawke’s Bay and New Zealand’s leading chefs. 

The star-studded luncheon will see local chefs Casey McDonald, of Craggy Range, and Regnar Christensen, of Black Barn Bistro, joined by Wellington’s Hayden McMillan, co-owner and head chef at Floriditas, Leslie Hottiaux, co-owner and head chef at Apéro on Auckland’s Karangahape Road, and Glen File, Head Chef at Josh Emett’s feature establishment Onslow. Each of the five courses will be matched to an exquisite Hawke’s Bay wine.

The entire 10-day festival will be a stunning display of the very best of Food and Wine Country as the region’s finest chefs, winemakers, artisans and purveyors work alongside incredible visiting talent.

Pacifica Restaurant is teaming up with hospitality legend Fleur Sullivan for a seafood extravaganza, incomparable foodie Nici Wickes will lead a joyful jaunt along the Te Awanga coast by bicycle, Central Fire Station is turning up the heat at Millar Road, Black Barn welcomes Cuisine’s 2018 Chef of the Year Giulio Sturla for an intimate afternoon at the River Room as well as much, much more.

Wairoa will also play host to Fleur Sullivan as she is joined by her up-and-coming chef Lyall Minhinnick at Kaiuku Marae in Māhia for a feast of epic proportions, while two of Central Hawke’s Bay’s boutique accommodation providers – Wallingford and Punanga Lodge – host hands-on afternoon workshops.

Hawke’s Bay Tourism Chief Executive Hamish Saxton says plans are still underway for F.A.W.C! Summer Series this November.

“In honour of the tenth Summer F.A.W.C!, we are delighted to share our delicious programme filled to the brim with fantastic events that showcase the very best of Hawke’s Bay Food and Wine Country.

“While we are all staying home right now, baking lockdown loaf and banana bread, I for one, am looking forward to the amazing experiences and meals – especially cooked by someone else– that come after lockdown.

“From Hawke’s Bay’s own immensely talented chefs, wine makers, craft brewers and foodies, to our incredible venues, money-can’t-buy events and some of New Zealand’s most in-demand chefs, we aim for this year’s festival to be a special one.”

The festival will also take stock of the previous decade and honour those personalities who have made F.A.W.C! and Food and Wine Country what it is today, says Hamish Saxton.

“We look forward to anointing our first ever F.A.W.C! Hawke’s Bay Legend on November 4, before looking ahead to the next ten years, with our F.A.W.C! Grand Long Lunch.”

The 10th F.A.W.C! Summer Series runs from November 5-14, 2021.

Discover the full F.A.W.C! Summer Series programme online at www.fawc.co.nz. Tickets go on sale on September 15, with Pre-Sale tickets available from September 14. Register for Pre-Sales at www.fawc.co.nz

Hawke’s Bay records highest annual visitor card spend

5 August 2021

Hawke’s Bay has recorded its highest ever annual tourism electronic card transaction (TECT) spend despite an absence of international tourism for most of the 2020-2021 financial year.

A 36 per cent growth in domestic visitor card spend for the 20-21 financial year has more than replaced the absence of spending from international visitors, according to the Tourism Electronic Card Transaction (TECT) Data released today by the Ministry of Business, Innovation and Employment.

Just over $33 million was spent by visitors to the region via electronic card during the month of June, a 26 per cent growth on the previous June and the highest ever overall TECT figures for the month of June.

This means that with the exception of February 2021, every month within the 2020-2021 financial year achieved record card expenditure by visitors to the region. TECT spend figures for February were significantly impacted by the cancellation of the Art Deco Festival and two rises in Covid-19 alert levels.

The data also showed how various sectors within the visitor economy fared during the 20/21 financial year. Hawke’s Bay’s hospitality sector recorded an annual increase in visitor card spend of 33 percent, while the accommodation sector recorded an annual increase of 11 percent. Retail saw an increase of 24 percent to their annual visitor card spend, while ‘other tourism spending’ increased by 30 percent. However, transport and other transport related businesses recorded a decrease of 58 percent in annual visitor card spend.

Hawke’s Bay Tourism Chief Executive Hamish Saxton said the 2020/21 financial year had been an entirely unorthodox year for Hawke’s Bay’s visitor economy.

“In the most challenging environment for tourism, the increased central government support and investment has assisted us in achieving the best visitor spend results ever. It is a pleasing result after a year of considerable upheaval for our members and the visitor economy as a whole.

“However, not all tourism-related businesses have benefited from the increase in domestic tourism and many, whose businesses targeted international consumers and cruise passengers, have been forced to hibernate or reinvent themselves.”

Saxton said the Hawke’s Bay Tourism team had worked hard to promote and reinforce the region’s reputation for great experiences and superb holidaying conditions and it was gratifying to see Hawke’s Bay secure a larger share of TECT spend than previous years. 

“We’ve been well supported by our partners and are grateful that they have joined with us investing in joint marketing initiatives and partnering us with complimentary experiences when hosting media, travel trade, and business event organisers.

“An initiative we are particular proud of was the Baycation campaign which focused on Wellington and the lower North Island immediately after lock down. This saw Hawke’s Bay increase its visitor share from these regions with growth that has been sustained throughout this financial year.”

“We also have to thank Hawke’s Bay Regional Council for their abiding funding and political support; Ministry of Business, Innovation and Employment for their strategic tourism protection funding; the Board and members of the Hawke’s Bay Tourism Industry Association for their investment and support; our region’s city and district councils for their support and encouragement; national and regional tourism organisations we partner with; and we would like to thank all of the visitors who have experienced the region for the first time – and those who have returned.”

The Tourism Electronic Card Transactions (TECTs) were established by MBIE in late 2020 as an interim replacement for the MRTEs (Monthly Regional Tourism Estimates), which were disrupted by Covid-19. Monthly TECT spend figures were backdated for three years to allow for comparison.

The TECTS represent tourism spend based almost exclusively on physical electronic card transactions, and do not include any other form of spending such as cash, pre-purchases or online spend.

Central Hawke’s Bay blooms with spectacular Spring Fling line up

29 July 2021

Central Hawke’s Bay will come alive this spring with a spectacular line up for the district’s annual Spring Fling Festival.

Capturing the true essence of this enchanting part of Hawke’s Bay, Spring Fling showcases the very best food, wine, adventure, culture and history that Central Hawke’s Bay has to offer, all set against truly stunning landscapes.  

A hidden gem, Central Hawke’s Bay’s charm is irrepressible at this time of year. And whether your passion is food, wine, gardens, history, markets, or the great outdoors, Spring Fling has a unique experience waiting to be discovered by you.

Spring Fling tickets go on sale on August 3, 2021 and a full list of events can be found at www.thespringfling.nz.

From gorgeous lunches and walks at the district’s historic homesteads to coastal farmland treks, boutique markets, floral workshops and cooking masterclasses, Spring Fling is a wonderful showcase of the district in spring.

Highlights in this year’s programme include the Central Hawke’s Bay Garden Trail, which will see 14 gorgeous gardens open their gates to visitors for one weekend only.

Spend two days delighting in some of the region’s most beautiful gardens – from rambling rose gardens, bountiful edible gardens, organic vegetable gardens and lush native gardens, to gardens that feed you and heal you, and nurture your soul.

The All Things Herbs Masterclass is a delicious deep dive into the dynamic world of herbs, with herbologist Julia Sich and Malo Head Chef Bert van de Steeg, all set in the tranquil surrounds of Mangarara Eco Lodge; while A Floral Moment is set to be a beautiful exploration of the slow flower movement at the historic Aramoana Homestead.

Annual favourites, including the Omakere Coastal Hill Country Walk, Taniwha Daffodils, Gwavas Homestead and Garden Tour, Ongaonga Village Fair and Waipawa Duck Day, are again ready to delight visitors and locals alike.

Mayor Alex Walker said the event was a fantastic addition to the Central Hawke’s Bay calendar and helped to showcase some of the best venues and hospitality the district has to offer.

“We have so much to see and do in this thriving part of Hawke’s Bay – it’s exciting to share the sights, sounds and tastes of Central Hawke’s Bay with people from throughout the region and further afield.

“Spring is such a beautiful time to open the doors to some of our most stunning and iconic gardens, homesteads and culinary adventures. Many of the events are designed to cater for families, so everyone, young and old, can get involved.”

Hawke’s Bay Tourism Chief Executive Hamish Saxton said whichever way people chose to enjoy Spring Fling, one thing visitors could count on was the genuine warmth and hospitality of Central Hawke’s Bay locals.

“Spring in Central Hawke’s Bay is a very special time of year, and it is the perfect opportunity to showcase this part of our region. We know visitors to Central Hawke’s Bay will be enchanted by what they find at the annual Spring Fling Festival.”

Daring Deco is back!

5 July 2021

Grab your coats, hats and fur wraps and get cosy with the sophisticated and stylish, as the Winter Deco Festival takes centre stage this July in Hawke’s Bay.

Whether it's glitzy soirees, vintage cocktail evenings, cool jazz performances, delectable dining experiences at our finest Art Deco restaurants, fabulous fashion, classic films, vintage car displays or taking in Napier’s incredible Art Deco heritage, there is a lot to savour at Winter Deco Weekend.

And with a few tickets still available for feature events such as the Dazzle Ball, and plenty of free or walk-up events available, there’s still time to plan your Deco weekend away.

It is a busy month in Napier’s CBD, with the reopening of Napier’s MTG (Museum, Theatre and Gallery) to be celebrated on July 24-25, 2021.

All are welcome to the free festivities of exhibitions, performances, children’s activities, and activations throughout the museum. And in typical Food and Wine Country fashion, delicious fare will be on offer from food truck, Vagabond Jacks. 

Hastings’ East Side will be buzzing with this month as Toitoi Hawke’s Bay Arts and Events Centre welcome two fantastic comedy gigs to the Opera House.

Heath Franklin brings his smash hit show ‘Chopper – The Silencer’ to Hawke’s Bay for one night only on July 9; while Penny Ashton becomes a Dickensian-inspired, orphaned hero Olive Copperbottom in her one woman show on July 15.

Families looking to travel for the July school holidays will find plenty to do at the National Aquarium of New Zealand. Learn all about the nine stars of Matariki and enjoy special story times being held Monday to Friday at 11.30am. Children will love getting comfortable opposite Tuatara Alfie’s habitat for this wonderful session.

Need a bed for the night? Many of Hawke’s Bay’s finest accommodation providers have deals running throughout the month of July.  

Mt Vernon Villa in Central Hawke’s Bay is offering guests a free night with their Stay 3, Pay 2 offer. Valid for stays before September 30, 2021; this is a fantastic chance to experience the stunning historical villa.

Eskdale-based Kiwiesque Luxury Vineyard Accommodation has a fantastic ‘Weekday Special’ running until mid-October; while Art Deco Masonic Hotel is offering guests a 20 percent discount when they book direct and more than 21 days ahead of their stay.

What’s on this July:

• July 9 – Chopper - The Silencer – Hastings Opera House, Hastings
• July 15 – Olive Copperbottom – Hastings Opera House, Hastings
• July 16-18 – Winter Deco Festival – Various venues across Hawke’s Bay
• July 24-25 – MTG Reopening – MTG, Napier
• July 12-23 – Matariki Celebrations – National Aquarium of New Zealand, Napier

Hot Deals this July:

• Mt Vernon Villa – 3 NIGHTS FOR THE PRICE OF 2 – Book before July 17, for stays before September 30^th
• Kiwiesque Luxury Vineyard Accommodation - WEEKDAY SPECIAL – Book and stay before October 10. Excludes weekends and public holidays
• Art Deco Masonic Hotel - BOOK AHEAD, SAVE 20% - Save 20% off when you book ahead (21 days or more) & direct. Enter promo code ADVANCE when booking on hotel website. Valid for stays until November 30, 2021.

ENDS

New Zealand Cider Festival coming to Hawke's Bay

16 June 2021

Plans for the 10^th anniversary of Hawke’s Bay’s signature culinary festival F.A.W.C! are well underway with the announcement of the Summer Series’ first event – the New Zealand Cider Festival.

Hosted in the North Island for the first time, the New Zealand Cider Festival will be held at the Tomoana Showgrounds on Saturday, November 13, 2021. Summer F.A.W.C! Food and Wine Classic will run from November 5 to 14, 2021.

Previously held in Nelson for the last five years, the cider festival will now alternate years between Nelson and Hawke’s Bay.

“Rotating between these two locations will bring cider to as wide an audience as possible, showcase New Zealand’s two main cider growing regions, and will help ensure the longevity and impact of the event in support of our thriving cider industry,” says Shelley Haring, Managing Director of Nelson Venues & Events, the company that delivers the New Zealand Cider Festival on behalf of the New Zealand Fruit Wine & Cider Makers Association.

“We are delighted to see the NZ Fruit Wine & Cider Association’s plans coming to fruition and we are excited to deliver the event for them in the Hawke’s Bay region in 2021.”

Hawke’s Bay Tourism Chief Executive Hamish Saxton says the inclusion of the New Zealand Cider Festival within the F.A.W.C! Summer Series will highlight the breadth and quality of the craft beverages offering in Hawke’s Bay.

“Hawke’s Bay is well known as a fantastic wine growing region, but F.A.W.C! helps to also showcase the talented craft brewers who call Hawke’s Bay home,” says Saxton.

“Our region is New Zealand’s largest producer of apples, so naturally we have some very clever people making incredible ciders here, and it is wonderful to have the festival draw attention to what they, and other New Zealand cider producers, are doing.

“The New Zealand Cider Festival is a fantastic first event announcement for the 10^th anniversary of Summer F.A.W.C! and we look forward to sharing more event details in the coming months.”

The cider festival is family friendly and offers a range of entertainment, including excellent music, educational talks, tastings, and a popular children’s entertainment area.

Tickets for the New Zealand Cider Festival are on sale and can be purchased through https://www.nzciderfestival.com/. 

ENDS

Winter F.A.W.C!'s Foodie Feeding Frenzy

20 April 2021

F.A.W.C! 2021 Winter Series is already breaking records with 17 events sold out by 3pm on the day of the highly anticipated ticket presale.

F.A.W.C!ers have snapped up more than half of the available festival tickets across a range of events, making this year’s pre-sale the most successful ever for a winter series.

Those events selling out on the first day include Church Road’s Medieval Banquet, Craggy Range’s Prestige Underground, The Old Church’s Munich meets Meeanee, Cape South’s Winter Wellness Day Retreat, GINdian at Deliciosa’s, Elephant Hill’s Chef in Homes and Managapapa Lodge’s Flavours of the World among others.

Thankfully, there are many exciting events with tickets still available including Black Barn’s Cook a Chook, Moana Park’s This Little Piggy, A Fine Diner at Carr’s Kitchen, Mission Estate’s Are you Game?, Flights to Savour with Hawke’s Bay Wine Growers and Opera Kitchen, and The Bright Cider Life with St George’s and Paynter’s Cider.

Hawke’s Bay Tourism Chief Executive Hamish Saxton said the response showed there was a real appetite for Food and Wine Country throughout the year.

“F.A.W.C!ers went online in droves to book tickets for Winter F.A.W.C! and we were delighted to see so many events sell out during presales. It also showed the very real value of being signed up to the F.A.W.C! database and getting in early,” says Hamish Saxton.

“After Covid-19 forced the cancellation of the 2020 Winter Series, it will be wonderful to once again see the month of June filled with events, eating, drinking and most of all foodies from across the country savouring the very best of Hawke’s Bay, Food and Wine Country.”

Winter F.A.W.C! Food and Wine Classic will run for its eighth year with more than 40 events taking place throughout the month of June with the very best of Hawke’s Bay Food and Wine Country on display thanks to the line-up of mouth-watering morsels.

Once again running across the four weekends in June (June 4-6, June 11-13, June 18-20 and June 25-27), Winter F.A.W.C! is the perfect antidote to the cooler months.

ENDS

The Search for Hawke's Bay's Food and Wine Legends Begins

19 April 2021

Hawke’s Bay Tourism has teamed up with Cuisine Magazine to honour the legends of Hawke’s Bay’s food and beverage industries.

While Hawke’s Bay is widely considered an unrivalled playground for foodies, the partnership hopes to bring attention to those visionaries who shaped New Zealand’s Food and Wine Country into the delicious destination it is today.

Hawke’s Bay Tourism is calling for nominations from the public, with Hawke’s Bay Legends announced at the 10th ever F.A.W.C! Summer Series this November. Nominations can be made at www.fawc.co.nz/hawkesbaylegends and close June 27, 2021.

Hawke’s Bay Tourism Chief Executive Hamish Saxton said the anniversary of the 10^th Summer F.A.W.C! was the perfect time to acknowledge the people and the industries who started it all.

“Hawke’s Bay is New Zealand’s Food and Wine Country, but this hasn’t happened by chance. There are some incredibly talented and dedicated people who have contributed to this reputation, and now is the time to honour them,” he said.

“As we look back over 10 years of Summer F.A.W.C!, we want to also look forward and establish something that acknowledges those people who have consistently delivered the quality, innovation and inspiration that has solidified Hawke’s Bay’s reputation as a foodie playground.”

Cuisine Magazine, which has shone a light on New Zealand’s culinary scene for more than 30 years, were delighted to be assisting Hawke’s Bay Tourism in the hunt, said magazine Editor Kelli Brett.

"The continuously evolving Hawke's Bay food and drink story is an exciting one and of course, it hasn't happened overnight. It is a story that speaks to the creativity, risk-taking and dedication of many talented people within the local community and this inspired initiative gives us an opportunity to applaud their magnificent contributions. It is through their efforts that Hawke's Bay has become a must-visit destination for food and drink lovers of all shapes and sizes. How wonderful to be able to see them recognised and celebrated?”

From extraordinarily talented chefs and formidable wine makers to the burgeoning artisan producers and craft brewers, Cuisine and Hawke’s Bay Tourism believe it is the talented people behind the food and drink that are leading the way.

So, if you know a winemaker who has revolutionised the industry, a food producer whose humble harvest speaks volumes, or perhaps a chef who has broken new ground, then head online to www.fawc.co.nz/hawkesbaylegends and share!

ENDS

Winter F.A.W.C! Ready to be Devoured

14 April 2021

Winter F.A.W.C! Food and Wine Classic is back for an eighth year and foodies can now devour its deliciously hot programme of more than 40 events throughout the month of June.

The very best of Hawke’s Bay Food and Wine Country is on display in this year’s delectable line up of mouth-watering morsels. From extraordinarily talented chefs, award-winning winemakers and passionate producers come 46 events overflowing with inspiration, creativity and flair.

Once again running across the four weekends in June (June 4-6, June 11-13, June 18-20 and June 25-27), Winter F.A.W.C! is the perfect antidote to the cooler months.

Events range from intimate chef’s table dinners in luxurious surroundings and exclusive wine degustation evenings, to truffle hunting, wellness day retreats and lively celebrations of all things fried. Event ticket prices range from $50 to $295, with several walk-up events planned throughout the month as well.

Among many other highlights, Havelock North’s Giant Brewery and Public House, are holding Psalms on Sunday, a Sunday brunch that will satisfy your soul; Hygge at Clifton Bay, are working with Napier’s National Distillery to deliver Fireside Ginstronomy, a tale of food and gin; the talented team at Black Barn and Asian Diner are serving up Freddy’s Cook-a-Chook, which combines fiery Korean fried chicken with smooth beats from Fat Freddy’s Drop’s Chopper Reeds; while the team at Mission Estate is inviting foodies to step up and discover a range of sumptuously cooked game meat in their event Are you Game?

What’s more, both Wairoa and Central Hawke’s Bay will be hosting events this season ensuring foodies can get a true taste of the whole region. In Wairoa, F.A.W.C!ers are in for a treat at F.A.W.C! Taste of Wairoa at the iconic Gaiety Theatre; while Chris Stockdale at Wallingford invites people into his kitchen in a chef’s table event at the charming historic homestead.

Also new to the programme is A Taste of F.A.W.C!, where the region’s eateries will offer a special Winter F.A.W.C! deal throughout the month of June. At the centrepiece of these dishes are local products and produce, with each dish made from at least 90 per cent Hawke’s Bay-sourced ingredients. Participating outlets will offer their Taste of F.A.W.C! dish at a special rate, and often with a beverage match.

The culinary festival starts with bang, thanks to Thank F.A.W.C! it’s Friday on the first Friday of the month (June 4^th). This special opening night event will see participating bars and restaurants throughout the region create signature drinks made from local Hawke’s Bay ingredients.

Hawke’s Bay Tourism Chief Executive Hamish Saxton said the organisation was thrilled to be organising the eighth Winter F.A.W.C!

“This year’s mix of events are incredibly varied, showcasing just how vast Hawke’s Bay is as a culinary destination. We have events that celebrate local food, wine, beer, cider and gin, and everything in between. It is set to be a magnificent month of featuring, drinking and most of all savouring the very best of Hawke’s Bay, Food and Wine Country.”

The programme has launched online at www.fawc.co.nz. F.A.W.C! database members will have special pre-sale access to buy tickets on Tuesday, April 20^th with tickets for the general public available from Wednesday April 21^st at 9am via the F.A.W.C! website www.fawc.co.nz.

F.A.W.C! is organised by Hawke’s Bay Tourism and sponsored by Hawke’s Bay BMW, Hastings District Council and Napier City Council.

Food and Wine Country Awaits

23 February 2021

Foodie: a person who has an ardent or refined interest in food and who eats food not only out of hunger but for pleasure. A person who loves Hawke’s Bay.

Foodies assemble. Your pilgrimage to Food & Wine Country is now easier than ever thanks to the release of a comprehensive online guide to Hawke’s Bay’s unmissable eats . . . and drinks, and unique cellar door experiences, and insta-worthy coffee spots, and iconic artisanal goods and much, much more.

And whatever your weakness, www.foodandwinecountry.com has something to whet your appetite.

The wide-ranging guide details both iconic favourites and hidden gems. From urban bars to raise a glass at and degustation dining experiences, to restaurants and cafes with epic views, must-try craft breweries, casual favourites and stops for the health conscious, the initiative showcases the diversity of Hawke’s Bay’s food and wine scene. 

The oldest wine region in New Zealand, Hawke’s Bay is also a produce-growing and farming powerhouse. The largest grower of apples, squash and olives, it is also responsible for 80% of the country’s nectarines, peaches and plums. Had a cherry prior to Christmas? That’s most likely from Hawke’s Bay too.

All this without even touching on the Hawke’s Bay’s reputation as a leading grower of garlic, mushrooms, peas, corn, beans, onions and pears, or it’s beef, lamb and venison farming prowess.

It is no wonder all this growing and producing has turned the region into a foodie paradise. When the produce is this close and this fresh, garden-to-plate and farm-to-plate cuisine is not so much an ideal, but a way of life. 

Visitors to Hawke’s Bay can pluck figs straight from the tree, hunt for truffles with a canine guide and sample wine directly from the barrel. They can visit urban restaurants that offer international-level dining, discover the country’s oldest icecreamery Rush Munros (opened in 1926) or join in the region’s very own Sunday worship, the Hawke’s Bay Farmers’ Market.

And while vast from tip to toe, Hawke’s Bay never detours far from a tasty bite. It takes a little more than three hours to traverse this sprawling culinary region and yet 15 minutes is all you need to travel from a two-hatted restaurant in the heart of the city, past orchards brimming with fruit, to your pick of award-winning wineries, many of which are widely recognised as among the best in the world.

Even sports events in Food and Wine Country are delicious. From the region’s signature bike race, The Big Easy, where riders are literally encouraged to indulge in food and drinks along the way, to the Hawke’s Bay Marathon, with its food and wine festival at the finish line, Hawke’s Bay is always thinking about what to serve up next (Something you are likely to find at F.A.W.C!, the region’s signature culinary festival).

And as long summer days stretch well into Autumn and the sun continues to shine in Hawke’s Bay, there’s never been a better time to escape to a foodie paradise, or perhaps even, another country – Hawke’s Bay, New Zealand’s Food and Wine Country.

ENDS

Associated Art Deco events still on in Hawke's Bay

18 February 2021

Art Deco inspired events will still happen in Hawke’s Bay this weekend despite the cancellation of the Art Deco Festival due to Covid-19 restrictions.

And with spectacular weather forecast, it is welcome news to the many visitors who still plan to visit the region.

More than 20 events are confirmed for this weekend, with iconic venues such as Mission Estate, The County Hotel, The Art Deco Masonic Hotel and The Urban Winery at the National Tobacco Building all bringing the glitz and glamour of the Art Deco era to life.

A handful of free events will still go ahead as well, including the Deco Belles bike ride along Marine Parade on Saturday morning, the Army Charter Parade from Clive Square to the Soundshell at midday and The Ritz Street Party at Market St that evening.

Hawke’s Bay Tourism Chief Executive Hamish Saxton said although the Festival itself was cancelled, it was great to see associated and individual events still able to go ahead.

“Hawke’s Bay will celebrate Art Deco this weekend, so dust off the sparkly frocks and striped blazers and let’s get into the spirit of Art Deco!

“We already have guests here ready to have a wonderful time in Hawke's Bay, and with more and more independent events being confirmed, we are confident that everyone, from those who have been before to those who are discovering our Art Deco heritage for the very time, will have a wonderful time.

“The work of the Trust over many years in protecting and promoting our heritage means that celebrating Art Deco can occur all year round, and the reduction in Covid-19 Alert Levels means we can still put on a show for visitors to the region.”

Confirmed independent Art Deco events include:

• Not so Common Deco: Thurs 18 February
• Prohibition Casino: Thurs 18 February
• MacRag Time at the Common Room: Thurs 18 February (Free)
• Art Deco Jazz at the Cabana: Thurs 18 February
• Down Argentine Way: Thurs 18, Fri 19, Sat 20 February (please phone 027 5829 925 to book)
• At the Pictures: Top Hat: Thurs 18, Fri 19, Sat 20, Sun 21 February
• At the Pictures: Ninotchka: Thurs 18, Fri 19, Sat 20, Sun 21 February
• CAN-Do Deco: Thurs 18 February – Thurs 11 March (Free)
• Plus Four Golf Tournament:Fri 19 February
• Aunty’s Maara Kai: Fri 19 February
• Tom Sainsbury & Dj Corysco at the Common Room: Fri 19 February (Free)
• Nicole & High Society Swingers at the Cabana: Fri 19 February
• Port O Call High Tea: Thurs 18, Fri 19, Sat 20, Sun 21 February
• Brunch with Style at the County Hotel: Fri 19 & Sat 20 February
• Ahuriri Dinner: Fri 19 & Sat 20 February
• Par2 Mini Golf: Fri 19, Sat 20, Sun 21 February
• Deco Belles: Sat 20 February (Free)
• Charter Parade: Sat 20 February 12.30pm (Parade from Emerson St to the Sound Shell) (Free)
• Madcap Block Party at the Common Room: Sat 20 February (Free)
• Hastings Art Deco & Earthquake Walk: Sat 20 February (Meet at Hastings iSite) 
• ‘The Ritz’ Street Party @ Market Street: Sat 20 February (Free)
• Nicole & The High Society Swingers: Sat 20 February
• The Mission Art Deco Party: Sat 20 February (SOLD OUT)
• Napier Municipal Theatre Viewing: Sat 20 February 9am – 3pm & Sun 21 February 9am – 1.30pm (Free)
• Lazy Sunday at the Common Room: Sun 21 February (Free)
• Tea with the Stars: Sun 21 February

ENDS